Features

Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally....

Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk. Brittany Golob discusses portfolio brands....

We asked people from the global design community to tell us what their ‘rebrand of the year’ was. While some were passionate about one project in particular, others struggled to whittle down their top 10 list. These a...

The National Ballet of Canada, which was founded in 1951, decided it required a redesign for the first time in nearly two decades. David Craik discovers how its revamped identity by Bruce Mau Design marries classical...

Technology meets physical brand touchpoints at the juncture between wayfinding and navigation. Brittany Golob explores AR navigation and wayfinding experiences. Imagi...

About the work Following the merger of Australian higher education institutions the University ofAdelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft the newly formed univ...

Emma Overeem is a distinguished creative working in the UK, and was nominated earlier this year for ‘Creative director of the year’ at the Transform Awards Europe. She discusses with Transform life at Living Group, he...

This year, the last babies will be born into Generation Alpha, the world’s largest generation in history, accounting for about two billion people. While their world of play seems to have changed at an equally unpreced...

Mohamed Nabil Labib, founder and creative director at Egypt-based Generator Design Agency, chats to Transform about the brand design scene in Cairo and the design trends he’s seeing in the region....

Crafting strong identities on behalf of not-for-profits is particularly tough, with budget restraints and scepticism of branding itself still prevalent. Jack Cousins takes a look at the organisations breaking through...