• Transform magazine
  • June 21, 2024



The royal treatment

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Atlantis’ latest Dubai venture – a resort touted as the most ultra-luxurious in the world – required a bold identity to match the impressive new property. In a city filled with the most lavish destination brands imagi...

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Rolling with it

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Image credit: Terrane Group Brands in the high-growth US cannabis industry stay on their toes with an eye on the future amid ever-changing cultural perceptions and regulati...

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Postcard from Riyadh

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Ahmed Al-Abdullatif is the CEO and creative director at Saudi Arabian strategic creative consultancy Gene Branding. He discusses with Transform the vast changes that have occurred in the Riyadh branding scene in recen...

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Peter Arnell: Making it matter

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In his new book, Peter Arnell Portfolio 1980-2020, the renowned brand strategist, artist and author showcases his work with iconic brands. In the following extracts, Arnell provides rich insights into his groundbreaki...

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Electric ensemble


Designers who created the new DraftKings Network identity believe they have discovered a new and better way of crafting brands. But what is this new process of intensive collaboration and creativity? Jack Cousins repo...

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Location, location, location: How brands conquered the world

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One of the great adventures for a modern brand is venturing overseas to be enjoyed by people all around the world. But with a multitude of cultural barriers standing in their way, this is harder than it looks. Jack Co...

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The Verdict: Eurostar

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Taken from the Q3 edition of Transform magazine, experts in the brand design industry give their opinion on DesignStudio's much-talked-about rebrand of Eurostar....

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Five minutes with Roscoe Williamson

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Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, talks to Transform about his agency’s exciting work with TikTok. After two and a half years of working alongside the s...

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Five minutes with Rachel Brandt


Rachel Brandt, head of creative at Code3, discusses the history of the digital marketing agency, the challenges of managing creatives, and how these difficulties may be overcome....

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Five minutes with Jim Misener

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Jim Misener, president at global brand consultancy 50,000feet, chats with Transform about how his agency creates brands for a digitally transforming world. I think it...

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