• Transform magazine
  • February 04, 2023



Big Exchange makes its mark on impact investing

Phone 1

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

Read More

Software company rebrands during pandemic

Opengi Office

Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...

Read More

Service as a software brand

Ifs Before And After

Breaking free from sector norms, IFS transformed its visual identity and strengthened its brand positioning by putting service at the heart of its brand. Elettra Scrivo reports....

Read More

Transporting sound

RTA 01

When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...

Read More

Serendipity on the forecourt

Screenshot 2021 01 25 At 11.05.20 Am

Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...

Read More

Brand purpose for a changing society

Blm 5267765 1280

After a year of social and political upheaval, marked by economic uncertainty, brands have to ensure their purpose is at the heart of their communications. Elettra Scrivo examines the way major international brands ar...

Read More

The Cannabis Industry Needs PR


Neil McLeod, director of strategic communications at The PHA Group discusses what the development of an independent UK cannabis industry, an increasingly likely event, will mean for PR....

Read More

Brand transformation in a transforming region


Ashish Banerjee, executive director of trategy, CEEMEA, at global branding agency Landor&Fitch, writes that as countries, particularly in the MEA region, transform, so should brands. Data proves that brand-led tra...

Read More

Branding the intangible: How to give solid personality to things that aren’t there

Thinkfarm Cover Photo

With most brands, you can pick them up, smell them, wear them, consume them. But how do you create a strong identity for something that’s completely intangible? Stephen Izatt, managing director at strategic branding a...

Read More

Brand management in the age of hyper personalization

Sandeep Das (002)

As consumers increasingly engage with their brands on a personal level and brands have unprecedented access to consumer buying behaviours, brand offers have become hyper-personalised. However as Sandeep Das, senior pa...

Read More