Taken from the Q2 edition of Transform magazine, peers in the brand design industry give their opinion on Wolff Olins' rebrand of Decathlon. About the work French...
Features
The state of play
California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it. Lisa Battles explores Visit California’s latest brand evolution launched...
Top of the pop-ups: How captivating brand experiences are designed in retail
Over the last two decades, a worldwide digital retail revolution has left brands scrambling to connect with consumers in the physical world. Jack Cousins explores how pop-ups have emerged as a way of bridging the gap....
The Scoop with Christian Schroeder
January 2024 marked Christian Schroder’s return to Landor after a 17-year spell away. The company’s global president sits down with Transform to discuss his new role, Landor’s rebrand and the brand agency’s future....
The brand era
Ten years ago, branding was a maturing practice, key to building a business and shaping its reputation. Today, empires can be built and destroyed based on the power of brand. What will define the next 10 years of bran...
Postcard from Shanghai
Kirsten Johnston, founder and CEO at independent design firm JWDK, discusses with Transform the branding scene in Shanghai, how the city’s culture informs her work and the project she is most proud of....
Reenergising Bahrain: the rebranding of Bapco Energies
The discovery of oil and natural gas in Bahrain drastically altered the destiny of the Persian Gulf nation. But what does the rebranding of its state-owned energy company say about the future of the Kingdom? Jack Cous...
On the line: the new London overground identity
London’s public transit system has just created six new lines on its already extensive public transit system. Andrew Thomas explains how history, diversity and storytelling were utilised in the naming process....
Nature, beauty and history for everyone: The story of the National Trust brand
From the seed idea of preserving British historic places and green spaces, the National Trust is now Europe’s largest conservation charity. Jack Cousins details the fascinating history, present and potential future of...
The power of placemaking in building city brands
Public spaces connect neighbours, promote exercise, spark business investment and attract visitors. They can also improve mental health, air quality, safety and sustainability. Lisa Battles explores how placemaking in...
- Features
