In the charity sector, most B Corp or nonprofit organisations don’t have the financial resources to make brand design a top priority. Jenna Sents reports on how Tree Aid’s chance encounter with global creative agency...
Features
The Scoop with Michelle Mak
Transform chats with Michelle Mak, who recently joined Lonsdale as creative director following its expansion into the US market. She discusses the appeal of working at the branding and design agency, her previous expe...
Dog days are over: Why pet care brands are undergoing radical transformations
Pet care branding was once characterised by stock photography, dull copy and corporate colours, but no longer. Jack Cousins reports on how the pet care industry is barking back....
Five minutes with Rob Hubbert
Transform magazine editor Jack Cousins sat down with Rob Hubbert, partner and managing director of Super Okay, at the House of Brand Transformation in Cannes. The pair discussed Hubbert’s previous work at the Cannes L...
Crest of the river: The Pittsburgh Riverhounds brand story
Based in the sports-crazy city of Pittsburgh, Pennsylvania, the Riverhounds faces stern competition for local attention. Jack Cousins sits down with the club’s president, Jeff Garner, to discuss the Riverhounds’ journ...
Postcard from Shanghai
Sam Yang, Labbrand’s VP and executive creative director, explores the world of brand design in Shanghai. He discusses how branding has evolved in China over the past 10 years and where Labbrand fits into the city’s de...
The Verdict: Fifa World Cup 2026 identity can’t find its rhythm
About the work Five months on from perhaps the most iconic final in the history of the World Cup, which saw Argentina crowned champions following a tense penalty shootout victory over France in Doha, Fifa revealed its World Cup 26...
Can design lift the World Cup?
The Fifa World Cup is now the most-watched sporting event globally, with over five billion people tuning in to the last edition in Qatar. But in a fractured geopolitical environment, does the tournament’s brand design...
Five minutes with James Withey and Joel Biswas
Transform sits down with James Withey, global executive strategy director at Landor, and Joel Biswas, global head of brand at law firm A&O Shearman. The pair discuss their rebranding project, which scooped up two...
The importance of being Ernest
In East African hospitality, competitors of all shapes and sizes prowl at every turn. Jack Cousins reports on how the redesign of family-owned Hemingways Collection sets a benchmark for originality and personalisation...
- Features
