• Transform magazine
  • March 29, 2020

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Features

Five minutes with Jim Cregan

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Alongside a drive toward a plastic-free brand, a new product lineup for 2020 and a consistent focus on its tone of voice and social media, Jimmy’s Iced Coffee has launched a new brand and packaging design. Co-founder Jim Cregan discusses t...

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Brand profile: Eurocamp

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The package holiday travel market features tough competition, but with a rise in holidaymakers choosing the package option, providers in this space have had to reexamine their brand positioning. Jeremy Owen discusses Eurocamp’s new approac...

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Sustainable futures: Tokyo 2020

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The Tokyo Olympics are only a few months away. One of the commitments that has defined the Games to this point is its positioning on sustainability. Brittany Golob explores Tokyo 2020’s environmental strategies and the ways in which it is...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint. To create...

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Internationalising Islamic bank brands

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Banks in the Middle East are contending with a changing financial industry, the introduction of digital-first brands and a young, global population. Antonino Lupo reports on the tensions between traditional banking and modern branding...

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Five minutes with Helen Normoyle

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As the marketing director at British pharmacy giant Boots, Helen Normoyle has had to contend with the changing high street, the rise of lifestyle brands and a corporate rebrand in managing Boots’ marketing strategy. With the rebrand settin...

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Brand profile: Generator

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Building a lifestyle brand on the foundations of a popular hostel chain has allowed Generator to rebrand, rename and reposition to support its shifting objectives. Brittany Golob reports on the tourism brand’s growth-based approach to bra...

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Peer perspectives: Kate Spade

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Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. Created in-house, under the guidance of new creative director Nicola Glass...

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Focus: Drowned and delivered

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Needing to raise the stakes around the resilience of small businesses, Business in the Community worked with McCann Enterprise on a campaign that brought its messaging to life, before destroying it, in a series of emotive, immersive anima...

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Focus: Heart and soul

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In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative Dating back...

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