Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this year, alongsi...
Features
Postcard from Johannesburg
In 2019, Scott Clephane founded the proudly South African brand and digital design agency Epic Lion. Here, he chats to Transform about his agency’s recent work and the creative scene in Johannesburg....
The drive for distinctiveness: How to outcompete the copycats
From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and explores how orig...
Deeply rooted, branching out
In the charity sector, most B Corp or nonprofit organisations don’t have the financial resources to make brand design a top priority. Jenna Sents reports on how Tree Aid’s chance encounter with global creative agency...
The Scoop with Michelle Mak
Transform chats with Michelle Mak, who recently joined Lonsdale as creative director following its expansion into the US market. She discusses the appeal of working at the branding and design agency, her previous expe...
Dog days are over: Why pet care brands are undergoing radical transformations
Pet care branding was once characterised by stock photography, dull copy and corporate colours, but no longer. Jack Cousins reports on how the pet care industry is barking back....
Five minutes with Rob Hubbert
Transform magazine editor Jack Cousins sat down with Rob Hubbert, partner and managing director of Super Okay, at the House of Brand Transformation in Cannes. The pair discussed Hubbert’s previous work at the Cannes L...
Crest of the river: The Pittsburgh Riverhounds brand story
Based in the sports-crazy city of Pittsburgh, Pennsylvania, the Riverhounds faces stern competition for local attention. Jack Cousins sits down with the club’s president, Jeff Garner, to discuss the Riverhounds’ journ...
Postcard from Shanghai
Sam Yang, Labbrand’s VP and executive creative director, explores the world of brand design in Shanghai. He discusses how branding has evolved in China over the past 10 years and where Labbrand fits into the city’s de...
The Verdict: Fifa World Cup 2026 identity can’t find its rhythm
About the work Five months on from perhaps the most iconic final in the history of the World Cup, which saw Argentina crowned champions following a tense penalty shootout victory over France in Doha, Fifa revealed its World Cup 26...
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