Jack Cousins

Fresh from giving an excellent talk at the 2024 Brand New Conference in Salt Lake City, US, on their agency’s history, M — N Associates co-founders Lan Mai and Duy Nguyen sit down with Transform. The pair talk about t...

Still the only awards program in the region to celebrate the transformative power of rebranding and brand development, the very best work in the field was celebrated last night at the Transform Awards North America 20...

Back for an 11th year, and still the only awards programme in the region to celebrate the transformative power of rebranding and brand development, the Transform Awards Asia recognises best practice in corporate, prod...

Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and ev...

Visual assets still dominate brand design, with sound, taste, touch and smell often just a cursory afterthought. If harnessing the four forgotten senses leads to greater brand salience, are companies wasting a huge op...

The disability charity, which has operated in England and Wales for over 70 years, teamed up with global creative agency Dragon Rouge to refresh its brand. The project saw Scope’s identity altered to better reflect th...

Crafted by design and impact agency Driftime, the rebrand sought to reinforce Instant Aid’s credentials as a leader in the sector. Also aiming to steer clear of cliched NGO aesthetics, the project saw Driftime redesig...

Pentathlon GB, the governing body for the Olympic sport of Modern Pentathlon in Great Britain, felt it required a new identity as the organisation sets it sights on the upcoming World Championships and the Los Angeles...

Completed ahead of the US craft lemonade cocktail brand’s 10th anniversary, the redesign was crafted by Brooklyn-based creative agency Tavern. Fishers Island Lemonade’s refreshed identity still encapsulates its origin...

The redesign at the hands of Pearlfisher London, which aimed to capture the heart of modern families, represents the brand’s intentions of moving into the intimate wellness space. The rebrand follows on from the Londo...