With its library of over 250,000 fonts, Monotype recognised the need to bring professional typography into AI-native creative workflows. By partnering with OpenAI’s ChatGPT, which has over 900 million weekly active us...
Jack Cousins
St. Regis’ Dominican resort unveils nine unique food and beverage brands
The St. Regis Cap Cana Resort, which features 200 guestrooms and 36 suites, opened in April 2025 in the Dominican resort town of Punta Cana. With nine dining and bar concepts, the luxury property tasked Crown Creative...
Australian record label One Day spotlights emerging artists in rebrand
The music company and record label, which is backed by EMI/Universal Music Australia, required a new identity to position itself as an advocate of local creativity. In completely redesigning One Day, the role of globa...
Squarespace reveals updated brand guidelines
The American website-building and hosting company – based in New York City – recently unveiled Squarespace Foundations, which it describes as “an articulation of the creative principles that define our brand.” The gui...
New Engineering Council identity aims to unify profession
The UK’s regulatory body for the engineering profession required a new identity amid significant changes across the sector, including rapid technological advancement and increased public scrutiny. Tasked with improvin...
New beverage Hyper Blast pushes back against ‘sanitised minimalism’
The ready-to-drink (RTD) alcoholic energy beverage, available in four ‘flame-kissed’ flavours (Charred Mango, Blackened Razz, Grilled Pineapple and Torched Lime), was conceived and designed by Tavern. The aim for the...
Wall’s global campaign built around ‘irrational’ love for ice cream
British independent brand design agency Sunhouse was tasked with crafting a bold, social-first global campaign identity for Wall’s. The ice cream company, part of the Heartbrand global frozen dessert brand, needed the...
Imperial College London identity cleverly adapted for scalability
Design studio The Click was tasked with building on Pentagram’s 2024 rebranding of Imperial College London by crafting individual identities for more than 20 of the university’s departments. The project centred around...
New York State’s oldest brewery targets new generation of drinkers
Approaching 150 years in business, Genesee is deeply rooted in the city of Rochester, New York. Sister Mary, a New York City–based agency, was tasked with honouring this proud legacy while also targeting youngsters an...
Five minutes with James Withey and Joel Biswas
Transform sits down with James Withey, global executive strategy director at Landor, and Joel Biswas, global head of brand at law firm A&O Shearman. The pair discuss their rebranding project, which scooped up two...
