Pet care branding was once characterised by stock photography, dull copy and corporate colours, but no longer. Jack Cousins reports on how the pet care industry is barking back....
Jack Cousins
Five minutes with Rob Hubbert
Transform magazine editor Jack Cousins sat down with Rob Hubbert, partner and managing director of Super Okay, at the House of Brand Transformation in Cannes. The pair discussed Hubbert’s previous work at the Cannes L...
Crest of the river: The Pittsburgh Riverhounds brand story
Based in the sports-crazy city of Pittsburgh, Pennsylvania, the Riverhounds faces stern competition for local attention. Jack Cousins sits down with the club’s president, Jeff Garner, to discuss the Riverhounds’ journ...
Postcard from Shanghai
Sam Yang, Labbrand’s VP and executive creative director, explores the world of brand design in Shanghai. He discusses how branding has evolved in China over the past 10 years and where Labbrand fits into the city’s de...
KFC undergoes major brand refresh by JKR
The global redesign features updates to KFC’s menu, restaurant design and brand identity, and is set to be rolled out across its 34,000 fast food outlets. Global branding agency JKR was tasked with reimagining the KFC...
ArtWorks reimagined as 1001 Colors to push back against brand confusion
The Ohio-based nonprofit, which creates community-based public art and provides career opportunities for artists, had operated in the Greater Cincinnati area for over three decades. Strategic design agency Six Cinqui&...
JFK’s Terminal 8 rebranded as part of airport’s $19 billion redevelopment
As part of the enormous project to rejuvenate New York’s John F. Kennedy International Airport, The Port Authority of New York and New Jersey, American Airlines, ASUR Airports and Phoenix Infrastructure Group came tog...
Monotype launches MyFonts app in ChatGPT
With its library of over 250,000 fonts, Monotype recognised the need to bring professional typography into AI-native creative workflows. By partnering with OpenAI’s ChatGPT, which has over 900 million weekly active us...
St. Regis’ Dominican resort unveils nine unique food and beverage brands
The St. Regis Cap Cana Resort, which features 200 guestrooms and 36 suites, opened in April 2025 in the Dominican resort town of Punta Cana. With nine dining and bar concepts, the luxury property tasked Crown Creative...
Australian record label One Day spotlights emerging artists in rebrand
The music company and record label, which is backed by EMI/Universal Music Australia, required a new identity to position itself as an advocate of local creativity. In completely redesigning One Day, the role of globa...
