• Transform magazine
  • August 19, 2022


Jack Cousins

SomeOne creates broader rebrand for British online retailer Very

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The London-based branding agency sought to change perceptions of Very being a female-focussed fashion retailer by widening its attraction to a more digitally savvy audience. By distilling the identity down to its icon...

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Cadbury latest global brand to invest in sonic identity

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Sonic branding agency DLMDD worked with composer Guy Farley to produce the brand’s new sonic logo. Written on a one of a kind 1895 Steinway piano, it aims to epitomise Cadbury’s iconic line ‘There’s a glass and a half...

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Wagamama launches sustainable packaging range with industry-first material

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By using the recyclable material cPET, design agency Morrama’s work is set to cut up to 330 tonnes of virgin plastic every year from the British restaurant chain’s operations. The redesign, which is set to replace 8 m...

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Postcard from Wellington, New Zealand

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Janelle Rodrigues, founding partner and creative lead at graphic design and brand strategy agency Creature, speaks to Transform about the branding scene in New Zealand, also referred to here by its Māori name of Aotea...

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Ricola rebrand reflects growing consumer base

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London-based design agency Lewis Moberly undertook a strategic review which resulted in a refined brand positioning for its global audience. The rejuvenated look for the Swiss cough drops and breath mints manufacturer...

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Global talent acquisition firm Cielo receives updated identity

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Heavenly, a global brand consultancy, designed Cielo’s identity refresh in an attempt to position the firm as unique in its category. The agency created new values, narrative and messaging, visual, verbal and sonic id...

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Times new Roman

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When Brand Lounge wanted to update its own visual identity, the Dubai-based agency had to reckon with the age-old question, quis custodiet ipsos custodes. Jack Cousins discovers who brands branding agencies...

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Sky’s Syfy channel rebrand designed by in-house team

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The British broadcaster’s science fiction channel rebrand seeks to evoke the 1980s with the addition of an AI character hosting the newly named ‘Sky Sci-Fi’. The brand’s in-house team, Sky Creative, was guided by its...

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Survivors of Bereavement by Suicide brand to be redesigned

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Creative agency Impero has been appointed by the organisation to build a brand which stands out in the charity sector. The news follows on from Survivors of Bereavement by Suicide (SoBS) celebrating its 30th anniversa...

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Transform Tuesday 26 July

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Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

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