Jack Cousins

Approaching 150 years in business, Genesee is deeply rooted in the city of Rochester, New York. Sister Mary, a New York City–based agency, was tasked with honouring this proud legacy while also targeting youngsters an...

Transform sits down with James Withey, global executive strategy director at Landor, and Joel Biswas, global head of brand at law firm A&O Shearman. The pair discuss their rebranding project, which scooped up two...

The Arla Foods-owned dairy brand turned to Pearlfisher to reimagine its previously undifferentiated packaging. The independent brand design agency explicitly heroed the idea of its butter and spreads being “Double Chu...

VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency M — N Associates. Its brand identity, which hopes to appeal to gen alpha but not appear childish, was...

The stablecoin-powered financial platform turned to Burgopak to design the packaging for its new physical card. The news follows on from Kast securing $80 million in Series A funding in March....

In East African hospitality, competitors of all shapes and sizes prowl at every turn. Jack Cousins reports on how the redesign of family-owned Hemingways Collection sets a benchmark for originality and personalisation...

The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch. Enter YOYOYO, a simple toy that demonstrates to Porto Roc...

Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...

Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...

Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....