Developed by New York-based brand studio Athletics, the new Salesforce identity system is based on the idea ‘The Atmosphere of Possibility.’ Recognised for its customer relationship management (CRM) software, Salesfor...
Jack Cousins
Newlife refresh champions the joy of childhood
The British disabled children’s charity, which strives to help disabled children and their families with support, equipment and play opportunities, turned to Dalziel & Pow to craft a vibrant new identity. The glob...
New St Andrews boutique hotel identity crafted by Crown Creative
Located right next to the Scottish town’s iconic golf course, the Old Course, lies The Kithmore hotel. Formerly The Ardgowan Hotel, the property was redeveloped over two years, with global design agency Crown Creative...
Transform Awards North America 2026 shortlist announced
Transform magazine is proud to announce its award programme will celebrate the transformative power of rebranding and brand development in North America for a 12th consecutive year....
M&S’ core skincare range launches distinctive visual system
With the British-based multinational retailer aiming to strengthen its position in the beauty market, it called on Free the Birds to reimagine its Formula range. Noticing the brand lacked a defining asset, the design...
British retailer Next unveils state-of-the-art store at Bluewater Shopping Centre
One of the UK’s leading retailers, Next turned to Dalziel & Pow to reimagine its 132,000 sq ft store at Bluewater Shopping Centre in Kent. The global strategy and design studio crafted the customer journey around...
Popular coffee brand Ueshima undergoes immersive UK refresh
Quickly approaching 100 years in business, The Ueshima Coffee Company has long been established as one of Japan’s most popular coffee brands. The coffee masters turned to The Clearing, which designed the identity for...
M — N Associates gives latest LÔCÔ Art Market factory-inspired identity
The cultural gathering in Ho Chi Minh City, Vietnam has established itself as a place for local creatives to showcase their work. Creative studio M — N Associates – itself based in the city – was called on to design t...
Major Coca-Cola refresh marks new era of brand consistency
Set to roll out across more than 200 markets, the brand update sees the soft drinks giant refocus its brand identity around its iconic core assets. The new global brand identity was developed by JKR, while The Superul...
European Wayfinding Awards 2026 shortlist revealed
For the first time, Transform is proud to announce the shortlist for the inaugural European Wayfinding Awards. The awards programme recognises outstanding work from agencies, studios and in-house teams who create intu...
