The English football club, based in the historic city of Oxford, currently plays in the EFL Championship, the country’s second-highest football division. It turned to creative agency LoveGunn to craft a new brand iden...
Jack Cousins
Vietnamese sneaker brand redesign champions nation’s cultural heritage
Biti’s Hunter, a footwear brand founded in Vietnam over 40 years ago, has successfully staged a comeback over the past few years. Its rebrand was undertaken by Ho Chi Minh City-based M — N Associates, which aims to ho...
Parkinson’s UK rebranded to better reflect community needs
The charity exists to support the 150,000 people in the UK affected by the neurological condition. Its project with London-based creative and brand agency Red Stone led to a new brand proposition: ‘Pushing for better....
Revised Walmart brand embraces evolution and legacy
With its origins dating back to 1951, Walmart has since become a multinational retailer operating in 24 countries. A brand update was required to reflect the company’s evolution, with the last changes having been made...
Transform proud to announce Asia Awards 2025 is open for entries
With over a decade of celebrating the transformative power of brand strategy, creativity and design in Asia under its belt, the Transform Awards has officially launched its 2025 programme....
Wolff Olins evolves visual identity for Caribbean vacation brands
Sandals and Beaches Resorts offer all-inclusive getaways for couples and families across the Caribbean, from Jamaica to The Bahamas. The updates by global brand consultancy Wolff Olins coincides with the creation of a...
Transform Awards North America 2025 open for entries
Following a fantastically successful Awards night in New York City in October, Transform is now turning its attention to the 2025 edition. The Transform Awards North America remains as dedicated as ever to celebrating...
New data centre solutions brand Centersquare revealed by JKR
New organisation Centersquare, formed following the merger of Cyxtera and Evoque, hopes to act as a distinctive presence in the market that helps businesses manage and scale their operations. Global branding agency JK...
MotoGP repositions itself as a digital-first, global entertainment brand
Worldwide Grand Prix motorcycle racing competition MotoGP turned to independent design consultancy Pentagram for a refresh and the unification of its sub-brands. With the previous identity failing to reflect MotoGP’s...
Transform Awards Europe 2025 shortlist revealed
Now in its 16th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist once ag...