• Transform magazine
  • December 07, 2023


Jack Cousins

Listen: AA releases first-ever sonic identity

The AA Logo

Calling on sonic branding and sound production company Sixième Son, The AA’s new sonic identity hopes to support the company’s aim of remaining a trustworthy brand for UK road users. The new identity, which tries...

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Twitter rebranded to X


The social media giant, owned by multi-billionaire Elon Musk since October, has undergone a huge transformation. The move to update the brand’s identity follows on from Musk’s plans to turn Twitter into an ‘everything...

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Little Big Brands brings modernity to Dr. Scholl’s identity

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As a leader in foot care, Dr. Scholl’s turned to US branding and package design firm Little Big Brands to devise a new identity which could keep them ahead of the competition in a rapidly expanding category. The new d...

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Glassdoor undergoes ‘captivating’ first major rebrand

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Calling on brand and digital agency Koto to update Glassdoor’s verbal and visual identity, the revised brand hopes to emphasise the importance of community and empower the millions of professionals who use the platfor...

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Magnum launches two new indulgent ice creams

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With the new ice cream identities designed by brand and packaging design agency Sunhouse, Magnum Double Sunlover and Magnum Double Starchaser hope to add to the pleasure of people being together again in the post-lock...

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Listen: Müller launches new sonic identity


Aiming to bring a sense of positivity, delight and satisfaction to the brand, Müller’s new mnemonic was created by London-based specialist sonic agency DLMDD with the help of composer Tom Bromley. By working with...

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Wolff Olins re-energises OVO design system

OVO Case Still 1. MAIN IMAGE

In reimagining the English energy supplier’s brand strategy, Wolff Olins aimed to champion people and the planet. The global brand consultancy crafted a new strategic brand platform, a reimagined design system and a n...

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Campari identity renewal links brand with Milan

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The iconic red Italian bitter aperitif sought the help of branding agency Robilant to help update its identity without betraying Campari’s Milanese connection, the city to which it has a deep historic partnership. Ref...

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French dairy brand redesigned for global audiences


Isigny Sainte-Mère, an iconic dairy company based in Normandy, northern France, has launched its latest redesign which aims to heighten overseas brand awareness. The farmer-run cooperative worked with bluemarlin,...

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Vino Vero creative activation wants to change UK wine buying habits

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The independent wine retailer was helped by London-based creative agency EveryFriday in its launch of a bold and playful campaign designed to draw UK shoppers away from mass produced wine. Featuring striking illustrat...

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