Jack Cousins

Worldwide Grand Prix motorcycle racing competition MotoGP turned to independent design consultancy Pentagram for a refresh and the unification of its sub-brands. With the previous identity failing to reflect MotoGP’s...

Now in its 16th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist once ag...

Emma Overeem is a distinguished creative working in the UK, and was nominated earlier this year for ‘Creative director of the year’ at the Transform Awards Europe. She discusses with Transform life at Living Group, he...

Mohamed Nabil Labib, founder and creative director at Egypt-based Generator Design Agency, chats to Transform about the brand design scene in Cairo and the design trends he’s seeing in the region....

Fast approaching three decades in the sonic branding space, Sixième Son turned to global creative agency Dragon Rouge to devise a new visual identity that could aptly balance its expert credentials with creative...

Crafting strong identities on behalf of not-for-profits is particularly tough, with budget restraints and scepticism of branding itself still prevalent. Jack Cousins takes a look at the organisations breaking through...

The project, undertaken by London-based brand and business consultancy Wiedemann Lampe, sought to rejuvenate the Foundation’s entire visitor experience. The newly defined brand pillars – ‘For Nature. For History. For...

The organisation hopes to create health equity for American Indians and Alaska Natives within the space of one generation. It was rebranded by global design consultancy Elmwood, a move that follows on from the launchi...

Offf touts itself as a space that promotes innovation, collaboration and inspiration. The organisation, which hosts its main festival in Barcelona each year but also tours to Mexico City, Vienna and Tel Aviv, is set t...

For the past five years, the Transform Awards has recognised the very best of rebranding and brand development throughout the Australia-New Zealand region. In Sydney tonight, the Awards once again celebrated the agenc...