• Transform magazine
  • October 09, 2024

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Jack Cousins

The house always wins: the rise of internalised creative

Captain Copy

The past 15 years has seen the rapid expansion of in-house agencies all around the world. With their growth showing few signs of slowing down, Jack Cousins explores how they’re built, the misgivings creatives have for...

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Top of the pop-ups: How captivating brand experiences are designed in retail

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Over the last two decades, a worldwide digital retail revolution has left brands scrambling to connect with consumers in the physical world. Jack Cousins explores how pop-ups have emerged as a way of bridging the gap....

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The Scoop with Christian Schroeder

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January 2024 marked Christian Schroder’s return to Landor after a 17-year spell away. The company’s global president sits down with Transform to discuss his new role, Landor’s rebrand and the brand agency’s future....

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Transform announces MEA 2024 winners

MEA Winners

Returning to the Middle East and Africa region for an 11th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the transformative power of brand...

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Stop the Traffik rebrand points to charity’s human trafficking prevention credentials

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The global anti-human trafficking and modern slavery charity turned to London-based brand design studio Fold7Design to create a new identity which focuses on its prevention mission. The holistic new design system feat...

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Vietnam’s biggest logistics and delivery service undergoes expansive rebrand

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Having been named a Vietnam National Brand in 2022 due to its reliability and affordability, Giao Hàng Tiết Kiệm turned to branding and creative agency M — N Associates to craft a new identity and deliver its nex...

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DesignStudio brands new men’s preventative health and performance programme, Compound

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The integrated and personalised healthcare solution, by Australian digital healthcare company Eucalyptus, required an identity with attitude and energy. DesignStudio’s Sydney office was responsible for designing the n...

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New CoppaFeel! identity urges UK youngsters to ‘check your chest’

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The UK’s only breast cancer charity for young people sought the help of Livity, a youth specialist and creative studio, to craft a new identity which could reach new audiences. Co-created with young people, the rebran...

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Postcard from Shanghai

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Kirsten Johnston, founder and CEO at independent design firm JWDK, discusses with Transform the branding scene in Shanghai, how the city’s culture informs her work and the project she is most proud of....

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Reenergising Bahrain: the rebranding of Bapco Energies

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The discovery of oil and natural gas in Bahrain drastically altered the destiny of the Persian Gulf nation. But what does the rebranding of its state-owned energy company say about the future of the Kingdom? Jack Cous...

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