• Transform magazine
  • February 29, 2024


Jack Cousins

Location, location, location: How brands conquered the world

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One of the great adventures for a modern brand is venturing overseas to be enjoyed by people all around the world. But with a multitude of cultural barriers standing in their way, this is harder than it looks. Jack Co...

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Design Bridge and Partners reimagines identity of The Archer School for Girls

ARCHER Banners

The Los Angeles-based college preparatory school’s rebrand aims to showcase to the world what has long been seen, felt and celebrated inside Archer’s gates. The school turned to WPP-owned Design Bridge and Partners to...

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Transform Awards proud to announce Asia 2023 shortlist

Asia Shortlist

This year’s shortlist represents a particularly exciting depth and breadth of transformative rebranding and brand development projects. The Transform Awards Asia remains the only awards program in the region to recogn...

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New teen beauty brand indu unveiled


London-based creative studio The Yard Creative was approached by beauty veterans Aaron Chatterley, Richard Schiessl (co-founders of Feelunique) and Reena Hammer (former Urban Retreat managing director) to craft a fun...

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Alliance Healthcare reveals new UK private insurance brand

Kindred Monogram Magnet

The private insurance provider, named Kindred Health, was created in response to the NHS facing excessive challenges which have impacted its level of care. Alliance turned to London-based Chromatic Brands to craft an...

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Tropicana reveals Kids Smoothies brand identity

Stormbrands Trop Kids Smoothie 1

Crafted by international creative brand agency STORMBRANDS, the Tropicana Kids Smoothies brand design aims to be fun, reassuring and distinctive, as well as hoping to stand out from the likes of Innocent and Happy Mon...

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Brand New Conference 2023: Ade Chong’s story as a brand designer

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On the second day at the annual Brand New Conference, Studio Chong’s founder, Ade Chong, gave a passionate talk to a jam-packed Harris Theatre in Chicago about her career and two favourite brands she has crafted over...

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Beauty giant Avon reveals global rebrand


The work by London-based Free The Birds builds on Avon’s new ‘Embrace Your Power’ brand positioning, designed by Wunderman Thompson and unveiled in January. Free The Birds’ work extends to the iconic beauty brand’s ne...

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Vietnamese teen milk brand Malto reimagined by M – N Associates


The Ho Chi Minh-based branding and creative design agency was called on by Malto’s mother brand, LOF, to craft a new design which fits with its overarching strategy, ‘Choosing your happiness.’ M – N Associates was res...

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Belgian opera house latest campaign utilises AI


In anticipation of a new season, Brussels’ distinguished opera house, La Monnaie, sought help from global agency Base Design to craft its latest campaign to promote the production of Wagner’s Ring Cycle. The theme of...

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