Transform editor Jack Cousins sits down with Landor India's executive creative director, Arnab Ray, to chat about unique design trends, how India reacted to the AI revolution and his favourite work at Landor from...
Jack Cousins
Cannes conversations: The beauty of simplicity
Philip Davies, president EMEA at Siegel + Gale, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a bran...
For the people of the land
Throughout the English-speaking world, there is a growing acceptance that indigenous design can play an important role in creating more representative brands. Jack Cousins reports on how this is being achieved....
Transform Live Saudi 2025: The future of AI in branding and brand strategy creation
Transform editor Jack Cousins speaks to Mohannad Zorba, managing creative director at Mockup, about his agency, the future of AI in branding and what this will mean for Saudi Arabia....
Cannes Lions 2025: Design shortlist announced
The number of entries into the Design Lions is on the rise again for the first time since 2022. This year also saw a sharp increase in the number of shortlisted projects, with 104 making the cut in 2025 compared to ju...
Transform Live Saudi 2025: How BSF found its voice
Transform editor Jack Cousins speaks to Pierre Carnet, managing director at MassiveMusic Dubai, about his agency's work for BSF and how sonic branding may evolve in the future....
DuPont reveals electronics spinoff brand, Qnity
Set to be one the world’s biggest solutions providers to the semiconductor and electronics industries, the Qnity Electronics, Inc. brand was designed by Lippincott. B...
Transform Live Saudi 2025: How Tonic creates employer brands
Transform editor Jack Cousins speaks to Paul Turner, regional director – MENA at Tonic, about how to create brands that people want to work for....
Transform Awards Europe 2026 open for entries
The Transform Awards Europe is proud to announce it is once again open for entries. Now in its 17th year, it remains the only awards programme to celebrate the transformative power of brand strategy, creativity and de...
M — N Associates’ creativity blooms in Dạ Hợp project
Perched atop Saigon’s Centec Tower skyscraper, Dạ Hợp is a new food and beverage destination that offers more than just a dining experience. Divided into the immersive Dạ – where contemporary Asian cuisine meets curat...