• Transform magazine
  • November 28, 2022


Jack Cousins

British youth and student travel company sees major rebrand following acquisition


Intravelr was formed from Invasion, a company that specialised in providing unforgettable experiences to younger generations, and Intrax, a US company which acquired them in 2021. Along with the name change, the compa...

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Derek&Eric brands fuss-free health and wellness supplement HUX

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Aiming to target ordinary people who need a helping hand, the British design consultancy sought to cut through the crowded category when designing the new brand. It hoped to design a striking visual identity for HUX w...

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Clean, green branding machine


There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...

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LOVE designs new brand experience for James B. Beam Distilling Co.


With the aim of making the iconic American Whiskey brand’s new distillery tour the stand-out stop on the Kentucky Bourbon Trail, British agency LOVE conceived the creative direction and strategy. As part of the campus...

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What’s on the menu?


Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....

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The Working Assembly launches independent type foundry

Beer Turnaround

The New York-based agency’s new type foundry, named ‘Work Type’, is set to specialise in the creation and production of bespoke and unique typefaces. Designed both for retail and custom use, the fonts created by the f...

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Kimpton Creative rebrands iconic Portuguese tourist destination


Portugal dos Pequenitos – which translates to ‘Portugal for the Little Ones’ – sought the help of the London-based agency to create a new brand narrative. Following on from a major redevelopment of the park, Kimpton C...

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London-based Fellow Studio develops new brand identity for Nepa

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Nepa, which provides market research consulting services to leading organisations, initially asked the agency to redesign its website. Following a research phase, Nepa wanted Fellow to bring greater clarity to its new...

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Technology brands dominate in Interbrand’s 2022 Best Global Brands Report


Retaining its position as the number one global brand for a 10th consecutive year, Apple’s brand value exceeds second placed Microsoft by over $200bn. The overall value of the Top 100 brands now exceeds $3tn for the f...

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How to brand a football stadium


The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....

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