• Transform magazine
  • October 01, 2023


Jack Cousins

Base Design updates interior and branding of Geneva’s BIRD building


The Swiss Life-owned BIRD building, located near Geneva Airport, turned to Base Design to breathe new life into the corporate hub. The global agency was responsible for redesigning the building’s layout, along with cr...

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Marshmallow rebrand celebrates individuality and inclusivity

26 Logotype

The UK insurance company’s identity redesign was undertaken by London-based branding agency Ragged Edge. The agency’s ultimate task was to position Marshmallow as the insurance brand which backs the exceptions to the...

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Northwest Healthcare Properties undergoes rebrand by 50,000feet

NW 1

The global real estate investor and asset manager, which has more than $10bn of assets under management, focuses on properties in the healthcare industry. Now operating across eight countries, it sought the help of gl...

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Derek & Eric delivers emotive PetLab Co rebrand

D&E LDN026 S1R1 ADS Petlabco 4 Artboard 1

In a bid to fend off strong competition and bring warmth and love to the pet supplement category, US-based PetLab Co turned to British design consultancy Derek & Eric. The new brand identity features Krystal, the...

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Washington State Parks releases new logo design

Wa Park Ranger Patch

Crafted by Seattle-based creative agency People People, the new Park logo incorporates elements seen throughout the state of Washington, from Mount Spokane to its coastline to the official state tree, the western heml...

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Transform Awards proud to announce Nordics 2023 winners

Nordics Winners

Representing the best in corporate, product and global brand design and strategy, the Transform Awards celebrate excellence in rebranding and brand development from all around the world. The awards evening in Stockhol...

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UK-based software specialists Aurum Solutions undergoes wholesale rebrand


The company turned to Yambo Studios, an Israeli CGI-driven design agency, along with Unset Studio to craft a radically revised brand. The project oversaw Aurum adapt its tone of voice, logo, website, imagery, colour p...

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Transform Awards North America 2023 shortlist announced

TANA Shortlist

Transform magazine is proud to announce its award programme is set to celebrate the transformative power of rebranding and brand development in the continent of North America for a ninth consecutive year....

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Don’t miss your chance to take part in Transform Live Saudi 2024

Transform Live Saudi 2024 Newspiece

Featuring talks and roundtable discussions with some of the Middle East’s biggest brands and design agencies, Transform Live Saudi 2024 is set to be unmissable. The very special one day conference offers delegates the...

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Listen: Luxury Japanese automobile company INFINITI launches new audio brand


Designed by its German audio branding partner, why do birds, the brand’s new sonic identity plays on its rich Japanese heritage, as demonstrated by the use of a taiko drum. The brand’s master soundtrack, called ‘Momen...

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