Jack Cousins

Transform magazine is proud to announce its award programme will celebrate the transformative power of rebranding and brand development in North America for a 12th consecutive year....

With the British-based multinational retailer aiming to strengthen its position in the beauty market, it called on Free the Birds to reimagine its Formula range. Noticing the brand lacked a defining asset, the design...

One of the UK’s leading retailers, Next turned to Dalziel & Pow to reimagine its 132,000 sq ft store at Bluewater Shopping Centre in Kent. The global strategy and design studio crafted the customer journey around...

Quickly approaching 100 years in business, The Ueshima Coffee Company has long been established as one of Japan’s most popular coffee brands. The coffee masters turned to The Clearing, which designed the identity for...

The cultural gathering in Ho Chi Minh City, Vietnam has established itself as a place for local creatives to showcase their work. Creative studio M — N Associates – itself based in the city – was called on to design t...

Set to roll out across more than 200 markets, the brand update sees the soft drinks giant refocus its brand identity around its iconic core assets. The new global brand identity was developed by JKR, while The Superul...

For the first time, Transform is proud to announce the shortlist for the inaugural European Wayfinding Awards. The awards programme recognises outstanding work from agencies, studios and in-house teams who create intu...

Pet care branding was once characterised by stock photography, dull copy and corporate colours, but no longer. Jack Cousins reports on how the pet care industry is barking back....

Transform magazine editor Jack Cousins sat down with Rob Hubbert, partner and managing director of Super Okay, at the House of Brand Transformation in Cannes. The pair discussed Hubbert’s previous work at the Cannes L...

Based in the sports-crazy city of Pittsburgh, Pennsylvania, the Riverhounds faces stern competition for local attention. Jack Cousins sits down with the club’s president, Jeff Garner, to discuss the Riverhounds’ journ...