• Transform magazine
  • May 02, 2026

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Jack Cousins

The importance of being Ernest

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In East African hospitality, competitors of all shapes and sizes prowl at every turn. Jack Cousins reports on how the redesign of family-owned Hemingways Collection sets a benchmark for originality and personalisation...

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Porto Rocha tests limits of AI with YOYOYO ‘project’

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The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch. Enter YOYOYO, a simple toy that demonstrates to Porto Roc...

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The Scoop with Dan Christofferson

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Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...

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Font of knowledge

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Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...

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Postcard from Kuwait City

Postcard From Kuwait City

Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....

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Luxury dog daycare and hotel unveils Equinox-inspired brand

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Barkhouse, a new luxury dog hotel and daycare based in Manhattan, New York, aims to offer peace of mind to busy, dog-owning professionals in the city. It called on global design agency Crown Creative to craft an ident...

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Transform Awards proudly announces ANZ 2026 is open for entries

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For the past seven years, the Transform Awards ANZ has remained the only awards programme in the region to celebrate the transformative power of brand strategy, creativity and design. Back once again, the awards will...

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New development corporation brand aims to revive London’s Oxford Street

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Integrated brand and marketing agency Anatomy was tasked by the Greater London Authority (GLA) to craft an identity for the Oxford Street Development Corporation (OSDC). The newly created organisation will lead Oxford...

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Transform Awards MEA 2026 shortlist announced

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Transform magazine is proud to announce the shortlist for the 2026 Transform Awards Middle East and Africa. For the past 13 years, the awards programme has remained the only in the region to celebrate the transformati...

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Transform Awards Asia 2026 open for entries

TA ASIA 2026 Launch Website

The Transform Awards Asia is proud to announce it has officially opened for 2026 entries. The awards programme has been celebrating the transformative power of brand strategy, creativity and design throughout the cont...

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