Global design agency Turner Duckworth is behind some of the world’s most recognisable brand identities, from Coca-Cola to Amazon and McDonald’s. Transform speaks to managing director Georgina Leigh-Pemberton and execu...
Jack Cousins
Inside WPP: Brand and design in the AI era
Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this year, alongsi...
Postcard from Johannesburg
In 2019, Scott Clephane founded the proudly South African brand and digital design agency Epic Lion. Here, he chats to Transform about his agency’s recent work and the creative scene in Johannesburg....
The drive for distinctiveness: How to outcompete the copycats
From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and explores how orig...
Transform Awards ANZ 2026 shortlist announced
With the Transform Awards ANZ remaining the only awards programme in the region to celebrate the transformative power of rebranding and brand development, Transform is delighted to reveal the shortlist for this year’s...
Salesforce refreshes identity for the agentic AI era
Developed by New York-based brand studio Athletics, the new Salesforce identity system is based on the idea ‘The Atmosphere of Possibility.’ Recognised for its customer relationship management (CRM) software, Salesfor...
Newlife refresh champions the joy of childhood
The British disabled children’s charity, which strives to help disabled children and their families with support, equipment and play opportunities, turned to Dalziel & Pow to craft a vibrant new identity. The glob...
New St Andrews boutique hotel identity crafted by Crown Creative
Located right next to the Scottish town’s iconic golf course, the Old Course, lies The Kithmore hotel. Formerly The Ardgowan Hotel, the property was redeveloped over two years, with global design agency Crown Creative...
Transform Awards North America 2026 shortlist announced
Transform magazine is proud to announce its award programme will celebrate the transformative power of rebranding and brand development in North America for a 12th consecutive year....
M&S’ core skincare range launches distinctive visual system
With the British-based multinational retailer aiming to strengthen its position in the beauty market, it called on Free the Birds to reimagine its Formula range. Noticing the brand lacked a defining asset, the design...
