• Transform magazine
  • November 29, 2021

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DIRECTV works with Compadre to develop new logo

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DIRECTV worked with creative marketing agency Compadre to refresh its logo when it became a standalone video company earlier this year.

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The new logo aims to celebrate DIRECTV's brand heritage, in addition to its commitment to providing best-in-class video experiences now and in the future. The rebrand also seeks to create a more cohesive DIRECTV brand across all viewing platforms, including its traditional satellite TV product, the app and the streaming service.

Compadre built a new family of logos representing the beam it (satellite) or stream it choices available to DIRECTV customers. The new logos, which express a brand primed for the market’s current demands, are balanced with a sleek, more streamlined design that builds on the brand heritage of DIRECTV.

“Brands often find themselves needing to rethink their logo and visual presentation to adapt to the challenges of the current landscape. With the DIRECTV STREAM product launch, DIRECTV had an opportunity to re-establish itself. We were thrilled to jump in with them and help to develop a logo system that brought the brand into an exciting new chapter while reinforcing their promise to deliver a premium product in the most relative way to each individual user,” says Compadre creative director, Curtis Doss.