• Transform magazine
  • February 04, 2023


Jack Cousins

AIGA 2022: how do we design AI systems that incorporate the end user

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During a panel discussion on the critical intersection of AI and design practice at AIGA Design Conference 2022, Helen Armstrong, professor of graphic and experience design at North Carolina State University, describe...

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Initials CX rebrands leading British private taxi hire firm

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Veezu, which leads the way in private hire technology in the UK, sought the help of London-based Initials CX to drive greater awareness and loyalty. The agency crafted a whole new brand identity, including a new brand...

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Five minutes with Paul Worthington


Transform magazine caught up with Paul Worthington ahead of his talk at Brand New Conference, a two-day event on corporate and brand identity held this year in Austin, Texas. With vast experience in the field of brand...

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BrandOpus refreshes Ponzi Vineyards’ visual identity following acquisition

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Now owned by Groupe Bollinger, the winery sought the help of BrandOpus to design a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collect...

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World’s oldest youth club rebranded by Dragon Rouge

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St Andrew’s Youth Club, which was founded over 150 years ago in London, sought to have its identity refreshed to allow it to serve the changing needs of its young community. Global branding agency Dragon Rouge did the...

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Transform Awards ANZ 2022 shortlist announced

ANZ 2022 Shortlist

Transform magazine is proud to announce its Transform Awards ANZ shortlist for the third year. Even more exciting is the news that this will be the first time the awards programme has been held in-person in the Austra...

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Shortlist announced for Transform Awards Asia 2022

TA Asia Shortlist

Celebrating the transformative power of rebranding and brand development, the Transform Awards Asia remains the only awards programme in the region to recognise best practice in corporate, product and global brand dev...

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UK next-generation internet service provider receives major rebrand

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Airband, which is set to relaunch this week, had its brand strategy and visual identity redesigned by independent creative agency The Corner. The project with the London-based agency was undertaken to reposition the b...

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BNC 2022 stories: is it time to start your own practice?

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Concluding the first day at the Brand New Conference 2022 in Austin, Texas, the founders of Brooklyn-based agency Porto Rocha, Leo Porto and Felipe Rocha, discuss their process of starting up a branding agency and the...

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BNC 2022 stories: the creation of Center

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At the Brand New Conference 2022 in Austin, Texas, Alex Center kicked off proceedings with a rip-roaring talk about his life as a designer. From once being a shy child growing up on Long Island, he would go on to foun...

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