The integrated and personalised healthcare solution, by Australian digital healthcare company Eucalyptus, required an identity with attitude and energy. DesignStudio’s Sydney office was responsible for designing the n...
Jack Cousins
New CoppaFeel! identity urges UK youngsters to ‘check your chest’
The UK’s only breast cancer charity for young people sought the help of Livity, a youth specialist and creative studio, to craft a new identity which could reach new audiences. Co-created with young people, the rebran...
Postcard from Shanghai
Kirsten Johnston, founder and CEO at independent design firm JWDK, discusses with Transform the branding scene in Shanghai, how the city’s culture informs her work and the project she is most proud of....
Reenergising Bahrain: the rebranding of Bapco Energies
The discovery of oil and natural gas in Bahrain drastically altered the destiny of the Persian Gulf nation. But what does the rebranding of its state-owned energy company say about the future of the Kingdom? Jack Cous...
Transform Awards proud to announce Europe 2024 winners
Now 15 years on from when it first began, the Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. The continent’s very best...
Nature, beauty and history for everyone: The story of the National Trust brand
From the seed idea of preserving British historic places and green spaces, the National Trust is now Europe’s largest conservation charity. Jack Cousins details the fascinating history, present and potential future of...
UK’s largest children’s charity reveals latest brand update
Having supported children, young people and their families across England, Wales, Scotland and Northern Ireland for 150 years, Branardo’s sought the help of The Clearing to design a new brand identity. By engaging wit...
Chromatic redefines Economics of Mutuality identity
The Economics of Mutuality Alliance is a partnership of two non-profit and two for-profit organisations with the aim of advancing stakeholder capitalism through its own operating model. Focusing specifically on addres...
Transform Awards proud to announce MEA 2024 shortlist
Returning for an eleventh year, the Transform Awards remains the only event in the calendar that celebrates the transformative power of brand strategy, creativity and design throughout the whole of the Middle East and...
Australian private wine tour and driver service undergoes playful rebrand
MR Pick Me Up, which operates south of Perth in the Margaret River region in western Australia, required a change from its tired, unclear messaging. It sought the help of packaging and brand design specialists Simon P...