• Transform magazine
  • November 29, 2023


Jack Cousins

Alternative Airlines rebranded in bid to become world’s most popular flight bookings website

AA CS Logo

The online flights-only booking company, which was founded in 2007, turned to London-based branding agency Lantern to redesign its identity. Hoping to propel the brand to becoming the world’s preferred choice for flig...

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New James Smith Academy venture branded by Percept

Mntr Brand A

Mntr, the latest commercial offshoot of online personal training firm The James Smith Academy, was created by Australian brand design agency Percept. The agency was responsible for the brand positioning and naming, as...

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Percept designs new brand positioning for Arinex

Arinex Brand B

Coinciding with the event management brand’s 50th anniversary, Sydney-based Percept reimagined its identity design. The updated Arinex brand features a new logo, maintains its signature pink colour palette and aims to...

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Vietnamese pet food brand HiRaw! redesigned by M – N Associates


Following on from extensive growth and becoming the leading pet food manufacturer in Vietnam, HiRaw! recognised its brand identity was too chaotic. It called on M – N Associates to help develop a visionary brand strat...

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Studio 1.1 designs brand for IAG Loyalty venture The Wine Flyer

1.1 TWF 02 Logo Static

The Wine Flyer is an e-commerce platform that aims to create new way for Avios points to be spent and collected on purchases including wine, spirits and beer. Studio 1.1, a specialist agency from DesignStudio Group, w...

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Why electrolyte drink brand Greater Than now targets breastfeeding mothers

1 (4)

Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company cho...

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Monotype announces acquisition plans for Japanese type foundry Fontworks


In a move designed to satisfy a now global demand for Japanese type design, global type specialist Monotype has announced a deal to acquire Fontworks, a company considered one of the best-known providers of type desig...

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British design agency Thompson Brand Partners becomes ThreeTenSeven

TTS All Images

ThreeTenSeven will focus on operating as a brand transformation company that specifically focuses on health and wellbeing. Already fostering a strong reputation in the health and wellbeing sector, the move follows on...

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Baker Montgomery rebrands in face of increased competition

02 Envrionmental 01

The Chicago-based executive search and talent strategy firm turned to 50,000feet to redesign its wordmark, visual identity and website. Hoping to raise Baker Montgomery’s awareness with Fortune 1000 talent executives...

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Listen: AA releases first-ever sonic identity

The AA Logo

Calling on sonic branding and sound production company Sixième Son, The AA’s new sonic identity hopes to support the company’s aim of remaining a trustworthy brand for UK road users. The new identity, which tries...

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