• Transform magazine
  • April 16, 2024


Jack Cousins

The British Basketball League unveils new brand

About The Rebrand Web1

With plans of pushing the sport onto a new level in the UK, the British Basketball League has undergone a major identity update as it edges closer to 40 years since its inception. Partnering on the project with London...

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US automobile insurance company Amica rebranded as aspirational alternative

Amica Tag

Recognising it operates in a distrusting field, Amica turned to Mother Design to craft a new identity which did not focus on humour and savings. Instead, the design studio’s work sought to reflect who Amica actually a...

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National Foods rebranded in face of growing competition

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The multinational food products company, which has been a kitchen staple in Pakistan for over five decades, turned to British design agency Taxi Studio to redesign the packaging identity of its Recipe Mixes. Following...

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ECH Creative Agency designs new identity for high-end Vietnamese perfume brand

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The new perfume brand, named Senskio by ECH, aims to create unique products of Vietnamese historical and cultural origins while using eco-friendly ingredients. This is demonstrated by the use of the rustic and simple...

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Isle of Wight Tomatoes rebrand promises ‘More Sunshine, More Flavour’

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Having operated for over 15 years on the English Channel island, the brand formerly known as The Tomato Stall has undergone a major update in order to elevate its identity. The tomato growers turned to London-based de...

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Alternative Airlines rebranded in bid to become world’s most popular flight bookings website

AA CS Logo

The online flights-only booking company, which was founded in 2007, turned to London-based branding agency Lantern to redesign its identity. Hoping to propel the brand to becoming the world’s preferred choice for flig...

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New James Smith Academy venture branded by Percept

Mntr Brand A

Mntr, the latest commercial offshoot of online personal training firm The James Smith Academy, was created by Australian brand design agency Percept. The agency was responsible for the brand positioning and naming, as...

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Percept designs new brand positioning for Arinex

Arinex Brand B

Coinciding with the event management brand’s 50th anniversary, Sydney-based Percept reimagined its identity design. The updated Arinex brand features a new logo, maintains its signature pink colour palette and aims to...

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Vietnamese pet food brand HiRaw! redesigned by M – N Associates


Following on from extensive growth and becoming the leading pet food manufacturer in Vietnam, HiRaw! recognised its brand identity was too chaotic. It called on M – N Associates to help develop a visionary brand strat...

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Studio 1.1 designs brand for IAG Loyalty venture The Wine Flyer

1.1 TWF 02 Logo Static

The Wine Flyer is an e-commerce platform that aims to create new way for Avios points to be spent and collected on purchases including wine, spirits and beer. Studio 1.1, a specialist agency from DesignStudio Group, w...

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