• Transform magazine
  • February 04, 2023


Jack Cousins

Five minutes with Jenny Sagström


How tough is it building a B2B brand from scratch in our ever-changing world? Jenny Sagström is the CEO and founder of Sköna, a B2B creative agency based in San Francisco and Stockholm. She discusses all thi...

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GSK rebranded by Wolff Olins ahead of healthcare firm’s proposed demerger

Artboard 18 Copy@2X

In its most significant corporate change for 20 years, the update to GSK’s brand identity by global consultancy Wolff Olins was designed to reflect a change to its purpose, ambition, strategy, and culture. GSK retains...

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Mother Design brands first all-electric raceboat championship E1


Ahead of the inaugural racing season in 2023, the sports entertainment brand’s new look was revealed at the Venice Boat Show. London and New York-based agency Mother Design was responsible for the new visual identity...

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Five minutes with David Kimpton

David K BW 2022

David Kimpton is the founder of London-based Kimpton Creative. His design consultancy won big at the Transform Awards Europe 2022, scooping up two golds, a silver, a bronze, and the prestigious Grand prix award for it...

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DLMDD adds classical soundtrack to TFL’s Elizabeth Line

DLMDD Elizabeth Line

The specialist sonic branding agency, working with the world-renowned Chineke! Orchestra, brought the sound of Strauss’ instantly recognisable Blue Danube to London’s newest railway, the Elizabeth Line....

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Singapore named as home for Transform Awards Asia 2022

Singapore V2

Transform magazine has confirmed that its Asia awards programme, which celebrates the transformative power of brand strategy and design in the region, is set to be hosted in Singapore later this year. The decision was...

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Brand experience agency Siegel+Gale creates digital transformation for Jacobs


The international technical professional services firm had its static website reimagined as its design shifted from dry information into a tool which better represents Jacobs’ team aims of connecting people, perspecti...

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2022 Transform Awards Nordics shortlist announced

Nordics Shortlist 2022

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Inclusive typeface designed for Tropic Skincare’s dyslexic readers

Tropic Skincare 1

London-based Lewis Moberly created a bespoke typeface called ‘Susie’ to combat the difficulties some customers were having in reading the text on the brand’s website and communications. Named after Tropic Skincare’s f...

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Clarkmcdowall unites two brands to form International Fresh Produce Association

Pma3 01

The New York-based brand architect agency was tasked with bringing together the two largest American fresh produce and floral associations – Produce Marketing Association (PMA) and United Fresh Produce Association (UF...

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