In order for consumers to associate the Reese’s brand with its frozen treats, and not just its Peanut Butter Cups, it turned to Turner Duckworth to redesign its Ice Cream packaging. Hoping the rebrand would burst with...
Jack Cousins
WPP’s CBA Design expands into Shanghai
The international design agency, which already has offices in Singapore and Ho Chi Minh city, has expanded into China as part of efforts to increase its presence in Asia. The agency hopes this move will lead to the ca...
Pearlfisher refreshes General Mills fruit snack brands
The global design agency was tasked with redesigning the identity of snack brands Fruit Roll-Ups, Fruit By The Foot and Gushers to reach a new generation of teenagers. In achieving this, Pearlfisher had to also ensure...
Revised Westbrook Inc. brand aims to inspire
Founded by American actor Will Smith and his wife, actress Jada Pinkett, entertainment venture company Westbrook Inc. turned to Six Cinquième to design a coherent brand identity....
Start-up The Heroic Oat launches healthy snack brand
Global brand agency Dragon Rouge was responsible for creating the brand’s name, developing the brand strategy and designing a brand identity. Already available in Ireland, the UK launch of The Heroic Oat is expected t...
Buero Inaoakley develops nature-inspired brand for KOHO
The German urban-outdoor label, founded by entrepreneurs Sabrina Ahrens and Katharina Rottkemper, was branded by Buero Inaoakley with the hope of inspiring people to experience life outdoors....
Bush Heritage Australia reveals new brand strategy and identity
The not-for-profit conservation organisation tasked FutureBrand Australia with devising a new brand strategy and identity which could align the brand with delivering on its ambitious 2030 strategy of doubling its impa...
Secure your place at Transform’s Brand Summit MEA
Hosted on the day of the prestigious Transform Awards MEA in Dubai next month, The Transform Brand Summit promises to be an unmissable event. Delegates will have the unique opportunity to hear from and network with so...
Martin Guitar brand retuned by Coley Porter Bell
With Martin Guitar’s 200th anniversary approaching, the London and New York-based branding design agency was tasked with evolving and strategically repositioning the brand. Coley Porter Bell’s work involved the creati...
Five minutes with Jim Misener
Jim Misener, president at global brand consultancy 50,000feet, chats with Transform about how his agency creates brands for a digitally transforming world. I think it...
