• Transform magazine
  • February 22, 2024


Jack Cousins

Distilling the American spirit


The James B. Beam Distilling Company has embedded itself as the hallmark destination on the Kentucky Bourbon Trail through showcasing its family heritage. What clues does this give us about the future of US brands? Ja...

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Norwich Castle receives ‘uncompromisingly simple’ rebrand

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The entire design system, which was crafted by British design studio The Click, utilised squares as a means of providing a coherent brand format. Norwich Castle’s revised brand was designed to better support its ever-...

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Five minutes with Kim Mickenberg


Transform sits down with VSA Partners’ executive creative director, Kim Mickenberg, to discuss her agency’s racial justice campaign with YWCA, a national nonprofit dedicated to eliminating racism and empowering women....

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Tinnitus UK rebranded to spread greater awareness

Tinnitus Uk

The charity, which was formerly known as the British Tinnitus Association, aims to act as a key support network for those who live with the condition. London-based independent design and creative agency Missouri Creat...

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Logo design’s sea change


In recent years, design agencies have started making the most of advanced technologies to tell new and exciting stories through brand logos. Jack Cousins discovers what all the fuss is about....

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FutureKings acquired by Mr B & Friends

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The acquisition of FutureKings by the UK-based independent brand consultancy is a response to the rapid growth of demand seen for brand strategy in the SME segment. L...

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Star bucks: An interview with Vlad Sitnikov

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Cosmic QR codes, zero-gravity cook offs and orbital fireworks. For StartRocket founder Vlad Sitnikov, the possibilities created from connecting brands to space are as endless as the universe itself. He speaks to Trans...

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U.S. Army logo rebranded for first time in two decades

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Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans. Siegel+Gale partnered with worldwide advertising agency DDB...

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SomeOne launches global campaign for PA Consulting

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The work by the global design agency aimed to attract new clients, explain PA Consulting’s ethos and also inspire staff. SomeOne sought to achieve this by highlighting the organisation’s purpose of ‘Bringing ingenuity...

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Playing politics: The ascent of America’s noisy new lifestyle brands

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Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...

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