• Transform magazine
  • December 07, 2024

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Jack Cousins

Percept designs new brand positioning for Arinex

Arinex Brand B

Coinciding with the event management brand’s 50th anniversary, Sydney-based Percept reimagined its identity design. The updated Arinex brand features a new logo, maintains its signature pink colour palette and aims to...

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Vietnamese pet food brand HiRaw! redesigned by M – N Associates

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Following on from extensive growth and becoming the leading pet food manufacturer in Vietnam, HiRaw! recognised its brand identity was too chaotic. It called on M – N Associates to help develop a visionary brand strat...

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Studio 1.1 designs brand for IAG Loyalty venture The Wine Flyer

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The Wine Flyer is an e-commerce platform that aims to create new way for Avios points to be spent and collected on purchases including wine, spirits and beer. Studio 1.1, a specialist agency from DesignStudio Group, w...

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Why electrolyte drink brand Greater Than now targets breastfeeding mothers

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Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company cho...

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Monotype announces acquisition plans for Japanese type foundry Fontworks

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In a move designed to satisfy a now global demand for Japanese type design, global type specialist Monotype has announced a deal to acquire Fontworks, a company considered one of the best-known providers of type desig...

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British design agency Thompson Brand Partners becomes ThreeTenSeven

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ThreeTenSeven will focus on operating as a brand transformation company that specifically focuses on health and wellbeing. Already fostering a strong reputation in the health and wellbeing sector, the move follows on...

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Baker Montgomery rebrands in face of increased competition

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The Chicago-based executive search and talent strategy firm turned to 50,000feet to redesign its wordmark, visual identity and website. Hoping to raise Baker Montgomery’s awareness with Fortune 1000 talent executives...

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Listen: AA releases first-ever sonic identity

The AA Logo

Calling on sonic branding and sound production company Sixième Son, The AA’s new sonic identity hopes to support the company’s aim of remaining a trustworthy brand for UK road users. The new identity, which tries...

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Twitter rebranded to X

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The social media giant, owned by multi-billionaire Elon Musk since October, has undergone a huge transformation. The move to update the brand’s identity follows on from Musk’s plans to turn Twitter into an ‘everything...

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Little Big Brands brings modernity to Dr. Scholl’s identity

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As a leader in foot care, Dr. Scholl’s turned to US branding and package design firm Little Big Brands to devise a new identity which could keep them ahead of the competition in a rapidly expanding category. The new d...

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