• Transform magazine
  • December 07, 2023


Jack Cousins

Real estate company JLL launches new brand positioning

1605 Broadway 2

‘See a brighter way’ aims to highlight the company’s global capabilities and help it stand out in the increasingly complex real estate environment. With Chicago-based JLL hoping to shape the future of real estate for...

Read More

Derek&Eric rebrands ‘complex’ Superfood Bakery


Now known as Supergood!, the company aims to make baking more accessible to people looking for healthier alternatives, but was hampered by a brand architecture that was too complex. To enhance brand awareness and loya...

Read More

Design Bridge completes total visual redesign for Seventh Generation


The Unilever-owned, eco-friendly home and personal care brand was rejuvenated by global design agency Design Bridge to strengthen its position as the go-to ethical brand in the category. Working alongside Seventh Gene...

Read More

Cyncly adopts new name following merger and acquisitions programme

AFTER.Cyncly Logo (1)

The global software firm - a combination of Compusoft, 2020 and their affiliate companies - sought the help of London-based agency Design by Structure. Along with naming the newly formed company as well as designing a...

Read More

British youth and student travel company sees major rebrand following acquisition


Intravelr was formed from Invasion, a company that specialised in providing unforgettable experiences to younger generations, and Intrax, a US company which acquired them in 2021. Along with the name change, the compa...

Read More

Derek&Eric brands fuss-free health and wellness supplement HUX

D&E LDN025 S1R1 AES Hux 1 1B

Aiming to target ordinary people who need a helping hand, the British design consultancy sought to cut through the crowded category when designing the new brand. It hoped to design a striking visual identity for HUX w...

Read More

Clean, green branding machine


There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...

Read More

LOVE designs new brand experience for James B. Beam Distilling Co.


With the aim of making the iconic American Whiskey brand’s new distillery tour the stand-out stop on the Kentucky Bourbon Trail, British agency LOVE conceived the creative direction and strategy. As part of the campus...

Read More

What’s on the menu?


Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....

Read More

The Working Assembly launches independent type foundry

Beer Turnaround

The New York-based agency’s new type foundry, named ‘Work Type’, is set to specialise in the creation and production of bespoke and unique typefaces. Designed both for retail and custom use, the fonts created by the f...

Read More