• Transform magazine
  • April 23, 2024

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Jack Cousins

Playing politics: The ascent of America’s noisy new lifestyle brands

IC 1

Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...

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Transform Awards Europe 2023 winners announced

TAE Winners

Having now been celebrating the transformative power of brand strategy and design across the continent for the past 14 years, Transform magazine is once again delighted to announce the winners of Transform Awards Euro...

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Everland rejuvenates Synnøve brown cheese classics

Synnove Brunost Packaging Design 3

In redesigning the packaging of Gudbrand and Fløtemys, classic brown cheeses by Norwegian dairy-maker Synnøve, Everland sought to highlight the brand’s heritage. Founded by female entrepreneur Synnøve F...

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Miso Tasty redesigned by Hunt Hanson

Miso Tasty Hunt Hanson

The London-based brand design agency sought to highlight how cooks can make their meals mightier by using miso, a traditional Japanese seasoning. With Miso Tasty nearing its 10-year milestone, it sought the help of Hu...

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JDO crafts identity for hair care brand Michiru

M1

In helping launch the Unilever-owned brand into the US market, international brand design agency JDO created premium-level pack designs along with a clear and ownable brand communication strategy. JDO’s work places ‘t...

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Superunion designs new London Symphony Orchestra campaign

LSO 1

Ahead of a new LSO season at London’s Barbican Centre and LSO St Luke’s, the global brand and design consultancy’s work aimed to highlight individual musicians within the LSO and the connection they share with their c...

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7UP unveils international rebrand

7UP

The visual refresh marks a major shakeup for the brand, whose identity had remained untouched for seven years Positioning itself as a brand which offers light relief...

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Transform Awards MEA 2023 shortlist announced

MEA Shortlist

The Transform Awards has proudly celebrated the transformative power of brand strategy, creativity and design in the Middle East and Africa for the past decade. Remaining the only awards programme in the region to do...

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Nokia announces major rebrand by Lippincott

Nokia Logo Gradient

Having remained largely untouched since the 1960s, Nokia’s redesigned logo hopes to show off the company’s stature as a B2B tech innovation leader. Lippincott, the global brand strategy and design company, was respons...

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Transform Awards ANZ 2023 open for entries

ANZ Launch

Now in its fourth year, the Transform Awards ANZ is officially back. With entries now open for the 2023 edition of the awards programme, the region will once again be able to celebrate the transformative power of bran...

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