• Transform magazine
  • April 16, 2024


Jack Cousins

TikTok sonic identity outperforms peers, new Kantar research shows


New research conducted by data analytics and brand consulting company Kantar has claimed that TikTok’s sonic logo has helped reinforce brand awareness and affinity. Launched in late 2022, the audio brand was created b...

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Team GB rebranded ahead of Paris 2024 Olympics

Team GB Case Study 1

As part of the British Olympic Association (BOA) hoping to grow the brand’s profile amongst fans of all ages and backgrounds, it turned to Bath-based branding and design agency Thisaway. The agency was not tasked with...

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New Revvity brand positions biotech company as pioneer


Previously affiliated with PerkinElmer Inc., the life sciences and diagnostics spinoff brand was designed by global brand transformation company FutureBrand. The agency sought to position Revvity – whose name combines...

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Shortlist announced for Transform Awards Nordics 2023

Nordics Shortlist

Returning for a fourth year, the Transform Awards Nordics remains the only awards programme in the region to celebrate the transformative power of brand strategy and design. Transform magazine is delighted to announce...

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MEA brands discuss strategy and design at enthralling Brand Summit conference

1 49

From Atlantis to NEOM to PepsiCo, the Transform Brand Summit MEA offered unique insight into some of the biggest brands operating in the MEA region. Dedicated to exploring the ‘The transformative power of brand strate...

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Landor & Fitch behind new A&O Shearman brand identity


As part of the proposed merger between UK-headquartered law firm Allen & Overy and New York-based Shearman & Sterling, Transform magazine can reveal Landor & Fitch was brought onboard to craft a new brand...

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Transform proud to announce MEA 2023 winners

MEA Winners

With the Transform Awards MEA having been celebrated in the Middle East and Africa region for the past decade, Transform is delighted to once again reveal its list of winners. As always, Transform’s winners reflect th...

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Transform Awards Europe 2024 open for entries

TAE Call For Entries

Bouncing back for a 15th year, the Transform Awards remain the only awards programme to celebrate the transformative power of brand strategy, creativity and design throughout Europe. Following on from its biggest awar...

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Storyfolk designs new identity for Open Galactic

OG Folder 2

The open-source technology platform required a new brand identity that could resonate with a broad demographic of stakeholders. Melbourne-based design agency Storyfolk, in collaboration with Saber Astronautics and The...

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Turner Duckworth reimagines Reese’s Ice Cream packaging


In order for consumers to associate the Reese’s brand with its frozen treats, and not just its Peanut Butter Cups, it turned to Turner Duckworth to redesign its Ice Cream packaging. Hoping the rebrand would burst with...

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