• Transform magazine
  • March 27, 2023

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Jack Cousins

Gander designs old school visual identity for Pop Up Grocer

Popupgrocer Logo

Pop Up Grocer, considered a ‘creativity and innovation hub for brands in the CPG space and beyond', sought the help of the Brooklyn-based design agency Gander to curate a visual rebrand that matches the company’s...

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Danish cultural icon Tuborg receives brand refresh

3 Tuborg Straight Logo

British-based brand agency Robot Food’s work sought to unify and strengthen the brand world in order to find relevance for modern Danes. Driven by a brief of branding Tuborg to not just be for dads, the agency created...

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SomeOne creates broader rebrand for British online retailer Very

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The London-based branding agency sought to change perceptions of Very being a female-focussed fashion retailer by widening its attraction to a more digitally savvy audience. By distilling the identity down to its icon...

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Cadbury latest global brand to invest in sonic identity

Final DLMDD Cadbury Composer Guy Farley 1

Sonic branding agency DLMDD worked with composer Guy Farley to produce the brand’s new sonic logo. Written on a one of a kind 1895 Steinway piano, it aims to epitomise Cadbury’s iconic line ‘There’s a glass and a half...

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Wagamama launches sustainable packaging range with industry-first material

Packagingwithfood Inlounge Morrama Edit Copy

By using the recyclable material cPET, design agency Morrama’s work is set to cut up to 330 tonnes of virgin plastic every year from the British restaurant chain’s operations. The redesign, which is set to replace 8 m...

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Postcard from Wellington, New Zealand

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Janelle Rodrigues, founding partner and creative lead at graphic design and brand strategy agency Creature, speaks to Transform about the branding scene in New Zealand, also referred to here by its Māori name of Aotea...

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Ricola rebrand reflects growing consumer base

Ricola Closeup2packs 002 Amended V3 (1)

London-based design agency Lewis Moberly undertook a strategic review which resulted in a refined brand positioning for its global audience. The rejuvenated look for the Swiss cough drops and breath mints manufacturer...

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Global talent acquisition firm Cielo receives updated identity

Header1744x960 Branding3 Cielo

Heavenly, a global brand consultancy, designed Cielo’s identity refresh in an attempt to position the firm as unique in its category. The agency created new values, narrative and messaging, visual, verbal and sonic id...

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Times new Roman

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When Brand Lounge wanted to update its own visual identity, the Dubai-based agency had to reckon with the age-old question, quis custodiet ipsos custodes. Jack Cousins discovers who brands branding agencies...

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Sky’s Syfy channel rebrand designed by in-house team

Sky Sci Fi HD Background Logo Lockup

The British broadcaster’s science fiction channel rebrand seeks to evoke the 1980s with the addition of an AI character hosting the newly named ‘Sky Sci-Fi’. The brand’s in-house team, Sky Creative, was guided by its...

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