• Transform magazine
  • February 22, 2024


Jack Cousins

Clean, green branding machine


There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...

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LOVE designs new brand experience for James B. Beam Distilling Co.


With the aim of making the iconic American Whiskey brand’s new distillery tour the stand-out stop on the Kentucky Bourbon Trail, British agency LOVE conceived the creative direction and strategy. As part of the campus...

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What’s on the menu?


Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....

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The Working Assembly launches independent type foundry

Beer Turnaround

The New York-based agency’s new type foundry, named ‘Work Type’, is set to specialise in the creation and production of bespoke and unique typefaces. Designed both for retail and custom use, the fonts created by the f...

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Kimpton Creative rebrands iconic Portuguese tourist destination


Portugal dos Pequenitos – which translates to ‘Portugal for the Little Ones’ – sought the help of the London-based agency to create a new brand narrative. Following on from a major redevelopment of the park, Kimpton C...

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London-based Fellow Studio develops new brand identity for Nepa

1 Nepa Logotype 1920X1080

Nepa, which provides market research consulting services to leading organisations, initially asked the agency to redesign its website. Following a research phase, Nepa wanted Fellow to bring greater clarity to its new...

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Technology brands dominate in Interbrand’s 2022 Best Global Brands Report


Retaining its position as the number one global brand for a 10th consecutive year, Apple’s brand value exceeds second placed Microsoft by over $200bn. The overall value of the Top 100 brands now exceeds $3tn for the f...

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How to brand a football stadium


The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....

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Lantern rebrands the Isle of Man in new campaign

IOM After

Referring to the self-governing island which lies in the Irish Sea as the ‘Isle of Open Minds’, the London-based agency’s work for Digital Isle of Man sought to cement the government agency as a hot spot for the techn...

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50,000feet oversees Axiom Consulting Partners rebrand to Lotis Blue Consulting

After Lotis Blue

The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,00...

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