• Transform magazine
  • March 03, 2024


Jack Cousins

How to brand a football stadium


The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....

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Lantern rebrands the Isle of Man in new campaign

IOM After

Referring to the self-governing island which lies in the Irish Sea as the ‘Isle of Open Minds’, the London-based agency’s work for Digital Isle of Man sought to cement the government agency as a hot spot for the techn...

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50,000feet oversees Axiom Consulting Partners rebrand to Lotis Blue Consulting

After Lotis Blue

The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,00...

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Entries welcomed for Transform Awards Nordics 2023

Nordics Launch Story

Celebrating its fourth successive year, Transform Awards Nordics 2023 has officially opened for entries. It remains the only awards programme in the region to recognise the transformative power of brand strategy, crea...

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COLLINS rebrands the Institute of Design ahead of its 85th anniversary

17 Workshop Process

The Institute of Design has sought to use design to transform the systems that shape our lives since its founding by László Moholy-Nagy in 1937. Crafted by COLLINS, the Chicago-based organisation’s new brand...

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Winners announced for Transform Awards North America 2022

TANA Winners 2022

The very best work in rebranding and brand development was celebrated last night at the Transform Awards North America 2022. Hosted at the iconic Manhattan Penthouse, the winners of this year’s Transform Awards, who e...

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AIGA 2022: how do we design AI systems that incorporate the end user

Ilya Pavlov Oqtafyt5ktw Unsplash

During a panel discussion on the critical intersection of AI and design practice at AIGA Design Conference 2022, Helen Armstrong, professor of graphic and experience design at North Carolina State University, describe...

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Initials CX rebrands leading British private taxi hire firm

20221002 Veezu MG 9370 FB09 Simon Holliday PRINT 3600

Veezu, which leads the way in private hire technology in the UK, sought the help of London-based Initials CX to drive greater awareness and loyalty. The agency crafted a whole new brand identity, including a new brand...

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Five minutes with Paul Worthington


Transform magazine caught up with Paul Worthington ahead of his talk at Brand New Conference, a two-day event on corporate and brand identity held this year in Austin, Texas. With vast experience in the field of brand...

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BrandOpus refreshes Ponzi Vineyards’ visual identity following acquisition

Ponzivineyards Pinot Hero 1

Now owned by Groupe Bollinger, the winery sought the help of BrandOpus to design a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collect...

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