Features

Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...

There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...

Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....

A collection of NFTs created by artists from around the world in collaboration with Monotype – including Paula Scher and Margaret Calvert – launched the iconic typeface Helvetica into the Web 3.0. Charles Nix, creativ...

The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....

The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....

Conflict and crisis can have a major impact on a country’s tourism and place branding agenda. How are these locations redeveloping perceptions and inspiring tourism to return? Rik Brinks analyses the landscape...

Janelle Rodrigues, founding partner and creative lead at graphic design and brand strategy agency Creature, speaks to Transform about the branding scene in New Zealand, also referred to here by its Māori name of Aotea...

For the first time in over two decades, the BBC has refreshed its iconic blocks, repurposing them for a more modern audience with the implementation of a new custom typeface. Elettra Scrivo reports...

To mark Queen Margrethe II’s golden jubilee, the Royal House of Denmark and Wonderful Copenhagen commissioned Kontrapunkt to design a new logo that reflects and celebrates the monarch’s eclectic life. Elettra Scrivo r...