• Transform magazine
  • November 29, 2021

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Features

Five minutes with Maria Cypher

Maria Cypher Transform Five Minutes With

Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and outs of naming, including unique challenges of company naming, the difference betw...

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The ethics of renaming

Laurel headshot

For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...

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Five minutes with Thomas Herman

Thomas Herman

Thomas Herman, co-founder and marketing director of creative agency Path, speaks to Transform magazine about all things sustainable. Herman discusses the steps to follow to make sure a brand experience is effective ye...

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European chain supermarket loses out in trade mark battle of the gin bottles

Laurie Bray

Following the recent trade mark rights issue about ‘Colin the Caterpillar’ cake, Laurie Bray, senior associate and trade mark attorney at European intellectual property firm Withers & Rogers, explores another trad...

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Reinventing the creative skill set for the experience economy

Jack Ashdown Creative Director B&W

Jack Ashdown, creative director of digital agency Great State, writes about the increasingly important role of sensory technologies and the need for creative agencies and designers to embrace AR if they want to surviv...

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Design: an escape for humans in times of hardships

Ahmad Alsaadi, Managing Director & Co Founder:Adinb

Ahmad Al Saadi, managing director and co-founder of a creative and communications agency, Gulf Advertising in Business 'ADinB,' located in the UAE and France, writes about how design acts as a smart tool in re...

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Is brand consolidation a good idea?

Sholto Lindsay Smith

Sholto Lindsay-Smith, director of strategic brand consultancy Industry, weighs the options of whether or not brand consolidation is a good brand strategy, coming to the conclusion that it usually makes economic sense,...

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From 1980’s London & Paris to present day Kolkata: 
A typographic journey

Paul Docherty Design Director Skyne

Paul Docherty, design director at international branding and design agency Skyne, writes about his journey across the world discovering typography's different facets. From Paris in 1980 to London to Toronto, Bahra...

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Family business: branding a legacy

Hasan Profile Pic Hi Res

Hasan Fadlallah, founder and CEO of Dubai-based branding agency Brand Lounge, argues it is now essential for family businesses in the Arab world to create a strong branding. Where earlier, an entire empire was branded...

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UK government castigated for design education cuts

University lecture hall

The UK government announced plans to cut higher education art subjects, including art and design, by 50% to prioritize other ‘high-value subjects’. The announcement has caused widespread outcry among experts in the cr...

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