• Transform magazine
  • December 07, 2023



Fit for a queen

CREDIT Per Morten Abrahamsen :H M Dronningen Webversion

To mark Queen Margrethe II’s golden jubilee, the Royal House of Denmark and Wonderful Copenhagen commissioned Kontrapunkt to design a new logo that reflects and celebrates the monarch’s eclectic life. Elettra Scrivo r...

Read More

Times new Roman

Maximizer A

When Brand Lounge wanted to update its own visual identity, the Dubai-based agency had to reckon with the age-old question, quis custodiet ipsos custodes. Jack Cousins discovers who brands branding agencies...

Read More

Making it on the metaverse

Julien Tromeur Ewg1 0Ujewy Unsplash

What do brands need to about the metaverse’s current and future role in communications, customer connections, marketing and brand awareness? David Craik investigates...

Read More

The experience of a lifetime


Technological advances have opened up a new world for brands and their audiences where the constraints of reality are softened. Does this mean physical brand experiences are gone for good? Jack Cousins reports...

Read More

Post-COP26 sustainable brand strategy

20 23 Amazon Deforestation Photo Credit Bruno Kelly

It’s now or never to act on climate change. In the wake of COP26, sustainability has soared to the top of the agenda for executives who are rushing to align their mission and purpose with tackling the world’s greatest...

Read More

Fighting back with brand relevance

9CB9DFAD D742 4787 8C0A 27CD7D0DCF08

Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...

Read More

Turning cold into gold

Transform Winners

Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...

Read More

M&M’S rebrands its characters in global commitment to greater inclusivity

TT Jan M&M

Mars Incorporated-owned candy brand, M&M’S, has announced a new global commitment to greater inclusivity, aiming to build a world where everyone feels they belong....

Read More

The culture of now: Shaping Dubai Culture’s purpose


The Dubai Arts and Culture Authority was founded to promote and shape Dubai’s culture. Although established back in 2008, its brand awareness, recognition and perceived impact were still low. Working with Bellwether,...

Read More

A year in review: Transform's most read stories of 2021

Dark Gc13ac8720 1280

A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...

Read More