• Transform magazine
  • June 21, 2024



The Verdict: Lippincott’s rebranding of Nokia


The work Having remained largely untouched since the 1960s, Nokia hoped a logo redesign would show off the company’s new presence as a B2B tech innovation leader. Lippincott, the global brand strategy and design company, took on th...

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Distilling the American spirit


The James B. Beam Distilling Company has embedded itself as the hallmark destination on the Kentucky Bourbon Trail through showcasing its family heritage. What clues does this give us about the future of US brands? Ja...

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Free as a bird

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Following the news that Elon Musk is set to stand down as Twitter CEO, could a rebrand be just what the social media firm needs? Transform gets the thoughts of experts in the brand and design community....

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Five minutes with Kim Mickenberg


Transform sits down with VSA Partners’ executive creative director, Kim Mickenberg, to discuss her agency’s racial justice campaign with YWCA, a national nonprofit dedicated to eliminating racism and empowering women....

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Logo design’s sea change


In recent years, design agencies have started making the most of advanced technologies to tell new and exciting stories through brand logos. Jack Cousins discovers what all the fuss is about....

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We are family

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Tony the Tiger. Kool-Aid Man. Hamburglar. Mascots have played a significant part in major brands' storytelling through the decades. Now, after a small hiatus, new brands are introducing their own family of charact...

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Star bucks: An interview with Vlad Sitnikov

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Cosmic QR codes, zero-gravity cook offs and orbital fireworks. For StartRocket founder Vlad Sitnikov, the possibilities created from connecting brands to space are as endless as the universe itself. He speaks to Trans...

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Playing politics: The ascent of America’s noisy new lifestyle brands

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Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...

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Clean, green branding machine


There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...

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What’s on the menu?


Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....

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