Features

Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...

Breaking free from sector norms, IFS transformed its visual identity and strengthened its brand positioning by putting service at the heart of its brand. Elettra Scrivo reports....

When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...

Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...

After a year of social and political upheaval, marked by economic uncertainty, brands have to ensure their purpose is at the heart of their communications. Elettra Scrivo examines the way major international brands ar...

Neil McLeod, director of strategic communications at The PHA Group discusses what the development of an independent UK cannabis industry, an increasingly likely event, will mean for PR....

Ashish Banerjee, executive director of trategy, CEEMEA, at global branding agency Landor&Fitch, writes that as countries, particularly in the MEA region, transform, so should brands. Data proves that brand-led tra...

With most brands, you can pick them up, smell them, wear them, consume them. But how do you create a strong identity for something that’s completely intangible? Stephen Izatt, managing director at strategic branding a...

As consumers increasingly engage with their brands on a personal level and brands have unprecedented access to consumer buying behaviours, brand offers have become hyper-personalised. However as Sandeep Das, senior pa...

The recent Gartner CMO survey put brand strategy back on top of marketers' agendas. But, as Richard Monturo founder and chief strategist of Monturo Marketing discovered, it’s still a little too soon to be celebrat...