• Transform magazine
  • October 24, 2019


Andrew Thomas

#TransformTuesday: 28 August


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Two lions, a red line and a Lausanne typeface


Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical architec...

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Ride hailing genie unveils Middle East rebrand


Catching a ride in the Middle East has never been easier thanks to the likes of Jeeny. The ride hailing app has recently rebranded from Easy Taxi as it expands throughout the region. Founded in 2012 in Brazil, it has since gr...

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The employer brand in Asia

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At a recent breakfast in Hong Kong, organised by theblueballroom and moderated by Transform magazine, employer brand practitioners gathered to discuss how much employer brand management has changed...

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Focus: A shift in design strategy


As part of a focus on major global brand consultancies, Andrew Thomas speaks with the leaders of Start Group. Change in culture and in the ways in which design is viewed at the corporate level has spurred the 20 year-old agen...

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Brand profile: Siemens


Less than a year after the appointment of a new CEO, Siemens started a brand revitalization process. Now, halfway through that journey, the brand team shares its progress with Andrew Thomas...

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Brand profile: Lego


For Lego, being named most powerful brand in the world is an honour that has been decades in the making. Its intangible assets, relaxed approach to brand and newfound corporate leadership potency aver that everything is indee...

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#TransformTuesday: 14 July

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Possibly over-e...

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