• Transform magazine
  • August 15, 2020

Top

Andrew Thomas

#TransformTuesday: 28 April

transform tuesday cover photo.png

Here's this week's selection of rebrands from global customer support to music labels. For more from #TransformTuesday, follow @Transformsays on Twitter....

Read More

#TransformTuesday: 21 April

transform tuesday cover photo.png

Here's this week's selection of rebrands from NFL teams to television channels. For more #TransformTuesday, follow @Transformsays on Twitter....

Read More

#TransformTuesday: 14 April

transform tuesday cover photo.png

Here's this week's selection of rebrands from chocolates to online conferences. For more #TransformTuesday, follow @Transformsays on Twitter....

Read More

#TransformTuesday: 28 August

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Two lions, a red line and a Lausanne typeface

lausanne_worker.jpg

Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical...

Read More

Ride hailing genie unveils Middle East rebrand

28685785_1790385464345738_3534794186410955157_n.jpg

Catching a ride in the Middle East has never been easier thanks to the likes of Jeeny. The ride hailing app has recently rebranded from Easy Taxi as it expands throughout the region. Founded in 2012 in Brazil, it has...

Read More

The employer brand in Asia

Hong Kong Skyline.jpg

At a recent breakfast in Hong Kong, organised by theblueballroom and moderated by Transform magazine, employer brand practitioners gathered to discuss how much employer brand management...

Read More

Focus: A shift in design strategy

eye.jpg

As part of a focus on major global brand consultancies, Andrew Thomas speaks with the leaders of Start Group. Change in culture and in the ways in which design is viewed at the corporate level has spurred the 20 year-...

Read More

Brand profile: Siemens

_MG_5665.jpg

Less than a year after the appointment of a new CEO, Siemens started a brand revitalization process. Now, halfway through that journey, the brand team shares its progress with Andrew Thomas...

Read More

Brand profile: Lego

Lego_011.jpg

For Lego, being named most powerful brand in the world is an honour that has been decades in the making. Its intangible assets, relaxed approach to brand and newfound corporate leadership potency aver that everything...

Read More

Page 1 of 2