• Transform magazine
  • July 15, 2024


Andrew Thomas

In conversation: Transform talks to WPP CEO Mark Read

Transform Still

Andrew Thomas caught up with WPP’s CEO Mark Read at Cannes Lions to talk about WPP's wins, its investment in AI, the WPP employer brand, the challenges at Cannes for brand design agencies and that interview with Elon Musk....

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Cannes Lions 2024: Design winners announced


Powerful wayfinding work wins the Design category Grand Prix at Cannes Lions, amid a lack of brand design recognition on the winners' rostrum. The winners of the...

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On the line: the new London overground identity

LO Line Naming Mayor

London’s public transit system has just created six new lines on its already extensive public transit system. Andrew Thomas explains how history, diversity and storytelling were utilised in the naming process....

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Everland designs rebrand for French alternative seafood company OLALA!

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Hoping to differentiate itself from other plant-based food companies which fail to mention what’s actually on the plate and how it tastes, plant-based seafood company OLALA!’s revised brand aims to break through ordin...

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Latest Las Vegas Strip entertainment space receives ‘child-like’ brand identity

Play Logo

Located in the city’s iconic Luxor casino hotel, Play Playground is a 14,000 square-foot entertainment space designed to disconnect adults from the digital world. With the venture aiming to play on nostalgia, it turne...

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Addicted to Recovery movement adopts optimistic identity

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Hoping to challenge what it deems to be common misconceptions around addiction, the Addicted to Recovery movement centres around a podcast by the same name that launched this week. Turning to EveryFriday, the London-b...

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Brash Brands helps Saudi Airlines Catering Company rebrand to CATRION

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The aim for the Dubai-based creative strategy agency was to highlight the brand’s diversified business operations and global ambitions. CATRION originated to provide catering services to Saudia, the national airline o...

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Family (and friends) designs brand positioning and packaging for new Cafédirect coffee range

Cafedirect Blends With Purpose Finals 160123 04

The British branding and packaging design specialist has continued its long-standing partnership with Cafédirect, the UK’s founding Fairtrade coffee brand. In designing the identity of its new roast and ground co...

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Fresh Hydrafacial rebrand designed by Free The Birds

PR Concept Visuals Logo Digital

The global beauty brand, owned by BeautyHealth, sought the help of London-based Free The Birds to refresh its visual identity and brand architecture to help support its growth plans....

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Vibrant Thrift+ identity designed by White Bear Studio

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The mission of Thrift+ is to create a platform for consumers to buy and sell clothes in the circular economy, leading to a reduction in fashion waste. The London-based creative branding agency was tasked with pushing...

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