Zak McKinven, COO at Brand Lounge, discusses the almost limitless possibilities afforded by the metaverse and how brands can make the most of these. It wasn't long ag...
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Iris Worldwide rebrands with bold rallying cry for creativity and cultural relevance
Global agency Iris has launched a striking new identity, built around the Latin motto Participa Aut Peri (‘Participate or Perish’), to reassert its position as a creativity-led micro-network in an increasingly commodi...
Design vs devotion: Why football club rebrands walk a finer line than most
Jon Dignam, creative director at OurCreative., explains what makes rebranding football clubs particularly tricky, and why it’s worth ensuring the outcome feels both respectful and progressive....
Fifty Thousand Feet reimagines itself as an independent brand consultancy
Fifty Thousand Feet, known for its work with brands like Salesforce and Knoll, has rebranded to mark its shift from creative agency to independent brand consultancy. The challenge was to express its strategic depth an...
Scout Lab brings clarity to healthcare with rebrand for AI platform Healthee
Scout Lab partnered with Healthee, an AI-powered platform simplifying employee healthcare, to craft a brand identity that builds trust and navigational ease in a notoriously complex space. The challenge was to create...
OurCreative. adds Yorkshire flair to Rhubacello launch for Wolfe Bros
English distillery Wolfe Bros partnered with independent studio OurCreative. to design the identity for Rhubacello, the latest addition to its growing Cello range. The challenge was to bring a fresh, expressive feel t...
How is AI transforming the intersect between brand and consumers?
Daniel Taylor, regional director at Bellwether, discusses the role AI is set to play in the workplace for brand designers and how this presents ample challenges and opportunities for the future....
WeWantMore brings boutique charm to Brussels Airlines with detail-rich refresh
Brussels Airlines turned to Antwerp-based design studio WeWantMore to infuse its brand with the warmth and personality long associated with Belgium’s national carrier. Though its logo and colours remained unchanged, t...
Derek&Eric builds bold character-led brand world for Little Dish
Children’s food brand Little Dish partnered with independent studio Derek&Eric to refresh its identity and better support today’s busy families. Facing a rapidly evolving parenting landscape, the brand needed to e...
What does a Saudi brand sound like?
Sami Omar El-Quqa, CEO at MusicGrid, argues that companies in Saudi Arabia – a nation with rich auditory heritage – should use sonic branding to their advantage. You...
