Transform

For years, brand leaders have been told that the answer to complexity is simplicity. But what if that’s the wrong goal? Vincent Roffers and Callie Sowinski of Agenda introduce the Complexity Quotient, a new framework...

City-level campaigns rarely treat visual identity with the depth of a fully realised brand system. This session explores how the Mamdani campaign’s wordmark evolved into a distinctive custom typeface, extending the br...

In a culture obsessed with what’s next, the strongest brands know what’s worth holding onto. Mike Perry, founder and chief creative officer of Tavern, explores Modern Heritage: a three-step approach to building brands...

At the European Wayfinding Awards 2026, Endpoint's wayfinding design director, Alison Richings, discusses the agency's winning work with Everton FC....

Andrea Moitinho, brand strategist and creative director at AMca, argues that brands must evolve alongside the businesses they represent, aligning strategy, design and consumer understanding to communicate value, prese...

London-based design agency BrandMe has created the brand strategy, positioning and visual identity for Haboor, Almarai’s new fresh beef brand targeting the GCC market. Designed to meet growing demand for locally sourc...

Global design agency JDO has created Arcana, a premium wine concept for its annual Halloween project, inspired by a forgotten cellar beneath a haunted 15th-century castle. The fictional wines, hidden since 1463, are w...

Continuing legal education may be required, but the experience shouldn’t feel like a requirement. Work & Co's Lívia Ito discusses her organisation's work with the Practising Law Institute (PLI), a lea...

Vincent Roffers, partner and head of strategy at Agenda, challenges category conventions, explaining how distinctiveness works best when expression becomes evidence of strategy....

Gunnar Jacobs, principal at Monigle, explores the importance of adopting sound brand architecture, and how leveraging distinctive assets can aid differentiation. For...