Alexander Wodrich, managing director at why do birds, discusses sonic branding on TikTok, and how this powerful tool can help improve brand recognition. TikTok is an...
Transform
How can big brands move at the speed of culture, and should they even try?
Rachel Darivoff, strategy director at Design Bridge and Partners, chats about the pitfalls of brands that position themselves around cultural fads, and gives examples of strong brands that resist the trend....
Luxury watchmaker Rapport London undergoes quintessentially British rebrand
Despite its 125 years of expertise in the watchmaking business, Rapport had a sales slump following the Covid-19 pandemic. Hoping to confidently reassert itself as an elegant luxury brand in the minds of modern watch...
UK dairy supplier Freshways targets independent retailers with rebrand
Founded in 1990 as a small milk wholesaler, Freshways has since grown to become one of the UK’s largest liquid dairy suppliers. However, it required an identity update after finding itself at a crossroads due to opera...
How much confidence does your team have in your brand?
Deroy Peraza, partner and creative director at Hyperakt, discusses the importance of rebranding to nonprofits, and explains how his agency’s Nonprofit Brand Score can help....
Lindt Premium Collection design highlights role of marble
Iconic chocolatier Lindt had struggled in recent years to assert itself as a category leader following the entrance of new competitors into the market. For its Premium Collection chocolate box, Lindt UK turned to stra...
Vietnamese super app MoMo undergoes complete brand transformation
![[MN] MOMO 0](/media/17676/mn-_momo_0.jpg?anchor=center&mode=crop&width=316&height=160&rnd=133752797970000000)
E-wallet app MoMo launched a rebrand with the help of M-N Associates that aims to encapsulate the company’s essence and broaden its reach. With MoMo's business operations underlining a push in Vietnam towards beco...
Natural wellness brand Reset reveals fresh new identity
Reset, a company from Indian pharma giant Venus Remedies Limited that supplies patented pain-relief products, has entered into the wellness and nutrition industry. Landor was responsible for creating a brand that is i...
Ascend Studio reveals ‘cutting-edge’ brand identity for Automated Architecture
AUAR, a series A stage start-up that constructs houses with robotics and AI, has launched a rebrand as part of Ascend Studio’s Worldfirst Brand Accelerator Programme. The aim behind the redesign was to provide AUAR wi...
Reorg announces dynamic rebrand and new name, Octus
The rebrand for Reorg, a leading provider of global credit intelligence and data, was led by growth strategy firm Prophet. The new name, brand strategy and visual identity captures how the company’s operates across th...
