• Transform magazine
  • December 12, 2019

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Five minutes with Denny Tu

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In launching Imax’s global brand campaign, ‘Film to the fullest,’ Imax CMO Denny Tu talks through the development of the campaign, Imax’s brand positioning and how to reach a global audience through immersive experiences and...

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Timeline: The Discovery Channel

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In an age of mindless reality entertainment and personalities as programming, the Discovery Channel has found a balance between its original mission and the demands of modern television. Its branding has been recently updated...

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Focus: A is for Azerbaijan

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Transforming how Azerbaijan was perceived as a tourist destination, and ultimately as a nation, was a task that Landor took one with creative energy, combining strategic insight with a simple idea to represent a complex count...

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Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?

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A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, particularly whe...

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Opinion: Should sustainability be part of your brand essence?

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Debating the importance of brand consistency and relevance in our fast-changing world, it struck me that the biggest challenge today is the same whether you’re an individual or a brand – how to stop damaging the planet. For b...

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Opinion: Employer branding in the gulf region

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With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saudis are e...

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2020 Transform Awards Europe open for entries

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The Transform Europe Awards is the definitive benchmark for rebranding and brand development. The winners at each year’s awards represent the best in class in brand design, strategy and implementation....

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Opinion: Beauty and logic, transforming the brand experience

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Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design? The well-documented chang...

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Insights: Permanency through change

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The Transform Awards MENA celebrated the best in rebranding and brand development across the region. Tonic International was an award winner this year The way we perceive brands...

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Winners announced at 2019 Transform Awards MENA

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For six years, the Transform Awards Middle East and North Africa has celebrated rebranding and brand development across the region. Previous winners have exemplified best in class work in the field of brand strategy and have...

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