• Transform magazine
  • July 08, 2020

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A house divided

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Going inside the branding, positioning and communications tactics from the 2016 Brexit leave and remain campaigns, a new book from GraphicDesign& uses a unique design element to explore a divided Britain. ‘The Oth...

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Insights: Using your brand to stay ahead, five lessons banks can learn from fintech disruptors

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The fintech sector offers opportunities for traditional banks to embrace a creative, digital-first future, writes Julien Humbrecht. Futurebrand was one of the winners at the 2020 Transform Awards Europe...

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Winners celebrated at 2020 Transform Awards Europe

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This year’s Transform Awards Europe has set the benchmark for excellence in brand transformation. The 2020 winners demonstrate creative and strategic brilliance in rebranding and brand development....

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Transform magazine announces 2020 Young Contenders

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Identifying the brand creative and strategy professionals with the most potential as young leaders, future leaders and standout talents is a rewarding experience for Transform magazine. But it also indicates a bright...

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Insights: Naming, the inconvenient truth

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Naming a brand presents a challenge because it requires the uncovering of a brand truth. Pierre Nabhan writes about naming, relevance and expressing the heart of the brand. JoosNabhan is shortlisted at the Transform A...

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Transform Awards Asia-Pacific opens for entries for 2020

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The sprawling Asia-Pacific region reaches from the sands of Sydney to the high-rises of Shanghai, and everywhere between. The Transform Awards celebrates the best in rebranding and brand development across this region...

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Insights: Branding in a partnership structure

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Working with multi-stakeholder businesses can pose unique hurdles when undergoing a rebrand. Nick Thomson explores best practice in branding a partnership. Frank, Bright & Abel is shortlisted at the Transform Awar...

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Insights: Place, identity and positioning – using the past to frame the future

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Place branding requires an understanding of a location's past and future, says Hugh Stevenson. Anatomy is shortlisted at this year's Transform Awards Europe ‘...

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Insights: Alienate to accelerate

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Differentiation can mean standing against the crowd. And it can yield big results for small businesses, says Steve Howard. Finally has been shortlisted at the 2020 Transform Awards Europe...

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Opinion: Is there actually any point in brand mascots in 2020?

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Brand mascots – like this year's latest casualty, British Gas' Wilbur the penguin – are going the way of the dodo, but that's not entirely a bad thing, says George Roberts. How can brands embrace the masco...

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