The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. MassiveMusic is nominated for the awards The screenless age of s...
Transform
Insights: What’s the difference between creating a brand name and naming a goldfish?
The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Labbrand is nominated for the awards At first sight, naming a br...
2019 Transform Awards Asia-Pacific open for entries
One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s positionin...
Five minutes with Richard Finlow
With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and differentiati...
Insights: Chinese brands’ naming strategies in globalisation
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human society to deve...
Insights: Why simplicity pays when brand building for tomorrow
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Siegel+Gale was one of the winners Siegel+Gale named Netflix, Aldi and Google as...
Insights: Localisation Is the key to unlocking relevance and driving growth
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Prophet was one of the winners In today’s economy, nothing matters more than a c...
Insights: The prevalence of purpose
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Sedgwick Richardson was one of the winners Purpose is prevalent and purpose-led...
Insights: Fortune favours the brave
At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Living Group was one of the winners We appear to be living in mercurial t...
Insights: Building community through retail culture
At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Household was one of the winners It’s no secret that customers’ lives, an...
