• Transform magazine
  • March 20, 2023



Creative Spark designs identity for Café Del Mar’s spirit range

Both 01

With the iconic Ibizan bar launching its own range of spirits, it sought the help of Manchester-based strategic branding agency Creative Spark to design a visual identity that could encapsulate the character of the Me...

Read More

First aid for brands

Alice Dall Design Bridge

Alice Dall, strategy director at Design Bridge Singapore, makes a case for creative strategy in brand (re)design. When it comes to first aid, there is a helpful mnemo...

Read More

How to stand out amongst seasonal sameness in Southeast Asia

Rachel Barton Design Bridge

Rachel Barton, senior strategist at Design Bridge Singapore, advises on what counts as effective seasonal packaging. With brands quick to throw away their distinctive assets at this time of year, she believes they are...

Read More

Cutwater creates playful campaign for petcare brand Hartz

Cutwater Hartz Delectables Deliciously De Lick Able Delectables Campaign 1

The San Francisco and New York City-based brand agency was tasked with designing a campaign for Hartz-owned wet cat treats brand Delectables, which Cutwater achieved by debuting an orange tabby as the all-new hero cat...

Read More

Oat brands new British comedy festival Laughterama

OAT Main Header Image

With the help of illustrator James Daw, the design studio’s work hoped to convey the lively and unique nature of Castlefield Bowl, a venue in Manchester where the five-night festival was hosted in September. The disto...

Read More

Turner Duckworth refocuses Newman’s Own brand

Screenshot 2022 12 02 At 11.52.18

With the Connecticut-based food company having given all its profits to charity over the past four decades, Turner Duckworth’s role in the project was to introduce a younger generation to the philanthropic endeavours...

Read More

Smarter recession marketing takes an investment in brand and creative

LT31 SK1 6223 (EDIT)

Greg Gibson, partner and CCO of independent creative agency Grizzly, explores why leading with your brand can be the difference between surviving and thriving during an economic downturn....

Read More

GLOCK designs premium look for Fever-Tree advent calendar and Christmas crackers

Fever Tree 1 (1)

London-based creative agency GLOCK utilised bold botanical illustrations to wrap the exterior of the drink mixer brand’s Ultimate G&T Advent Calendar. The agency was also responsible for designing a collection of...

Read More

JDO establishes premium identity for award-winning tequila brand


In designing Olmeca Altos Margarita Classic Lime, global design agency JDO sought to create an authentic touch which could separate Altos from the crowd in the brand’s first foray into the ready-to-serve market. Embol...

Read More

Branston Beans visual identity reimagined by The Brand Nursery

Branston Beansx5 1080X1080px Copy

Based in Leeds, England, The Brand Nursery used ‘The Tastier Choice’ as the core brand concept in giving Branston’s British audience a reason to pick up its beans over competitor brands and own labels. The agency atte...

Read More