• Transform magazine
  • December 12, 2019

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Insights: Branding in the screenless age

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. MassiveMusic is nominated for the awards The screenless age of s...

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Insights: What’s the difference between creating a brand name and naming a goldfish?

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The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Labbrand is nominated for the awards At first sight, naming a br...

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2019 Transform Awards Asia-Pacific open for entries

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One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s positionin...

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Five minutes with Richard Finlow

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With a longstanding brand, well-established in popular culture, Zippo Manufacturing Company, the lighters and lifestyle organisation, manages to maintain its heritage while diversifying its product portfolio and differentiati...

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Insights: Chinese brands’ naming strategies in globalisation

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human society to deve...

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Insights: Why simplicity pays when brand building for tomorrow

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Siegel+Gale was one of the winners Siegel+Gale named Netflix, Aldi and Google as...

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Insights: Localisation Is the key to unlocking relevance and driving growth

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Prophet was one of the winners In today’s economy, nothing matters more than a c...

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Insights: The prevalence of purpose

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Sedgwick Richardson was one of the winners Purpose is prevalent and purpose-led...

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Insights: Fortune favours the brave

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Living Group was one of the winners We appear to be living in mercurial t...

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Insights: Building community through retail culture

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At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. Household was one of the winners It’s no secret that customers’ lives, an...

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