• Transform magazine
  • November 29, 2023



Why women’s sport shouldn’t try to be like the Premier League

Jon Crane

Jon Crane, client and commercial director at London-based brand design agency FreshBritain, passionately discusses the uniqueness and intrigue of women’s sport, and why its brands must forge their own paths....

Read More

Hiring a PR agency? How to set it up for success

Vicky Stoakes PREFERRED

Vicky Stoakes, communications director at design focused PR agency Red Setter, offers insights and learnings to agency leaders on how best they can go about hiring a PR agency....

Read More

How to nail a rebrand


Hamish Campbell, VP and executive creative director at branding and design agency Pearlfisher, explains the five key considerations to keep in mind when rebranding. W...

Read More

Sound strategy for brands in a sound on world

Jeannaisham August2020 Web 5684

Jeanna Isham, sound strategist and sonic brander at Dreamr Productions, states the case for ‘sound on purpose’ in an already noisy world. Have you ever walked down Ho...

Read More

Achieving a brand and commercial step change through a CX approach

DSC 0367

Eliot Sykes, managing partner and head of consultancy at UK-based integrated agency krow Group, discusses the role of CX, and how optimising touchpoints can do wonders for a brand....

Read More

Unarchiving rich histories through design

Caspar Lam

Caspar Lam, partner at Synoptic Office and assistant professor of communication design at Parsons School of Design, discusses the importance of businesses unlocking the human stories in their archival data to communic...

Read More

Invisible stories


Meg Beckum, executive creative director at global design consultancy Elmwood, discusses the pivotal role of healthcare design in connecting minority narratives. Imagi...

Read More

Think big, but execute in small windows

Scott Markman B&W (1)

Scott Markman, president of MonogramGroup, argues the importance of brand integrity, as demonstrated through the use of branded Zoom backgrounds. As brand consultants...

Read More

Design and cross-cultural dimensions


ADinB’s creative director and partner, Hala Sabbagh, argues for the importance of cross-cultural thinking in the MENA region. Design has always solved problems, but t...

Read More

Angus’ A-Z of logos: A

Angus Monthly Article A

In the first of his monthly Transform columns on the A-Z of logo design, Pentagram’s partner and creative director, Angus Hyland, explores the logo origins of everybody’s favourite Swedish band, ABBA....

Read More