• Transform magazine
  • July 08, 2025

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Derek&Eric builds bold character-led brand world for Little Dish

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Children’s food brand Little Dish partnered with independent studio Derek&Eric to refresh its identity and better support today’s busy families. Facing a rapidly evolving parenting landscape, the brand needed to e...

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What does a Saudi brand sound like?

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Sami Omar El-Quqa, CEO at MusicGrid, argues that companies in Saudi Arabia – a nation with rich auditory heritage – should use sonic branding to their advantage. You...

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Dude Design reimagines St George as a pop icon for San Zorz beer

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Royal Unibrew tapped into local pride with the launch of San Zorz, a beer brand rooted in the cultural and geographic heritage of Italy’s Friuli region. The challenge was to craft a brand that spoke directly to the ar...

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Hinge campaign explores the plot twists of early dating through real love stories

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Dating app Hinge is diving into the emotional highs and lows of early romance with ‘No Ordinary Love’, a storytelling campaign that brings five real Hinge couples’ love stories to life through a literary lens. In part...

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QuiteLike brings flavour to the meal kit category with joyful rebrand

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Meal kit startup QuiteLike is on a mission to reshape Australia’s dinner routines, promising more than just convenience by delivering meaningful, memorable mealtime moments. To bring this vision to life, Universal Fav...

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Sound as space

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Khaled Nassef discusses how MassiveMusic implemented sonic identity into the physical environment when working with AROYA Cruises. When I was tasked with creating the...

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Creativity reimagined: Embracing AI in the age of brand expression

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ADinB’s managing director Ahmad Al Saadi and creative director Hala Sabbagh explain why AI will not replace human creativity. The word ‘creative’ has long evoked huma...

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Carlsberg ‘Miracle Can’ celebrates 20th anniversary of Liverpool FC’s famous Champions League victory

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Danish brewer Carlsberg has produced a limited-edition can that celebrates the ‘Miracle of 2005’, the Champions League final between Liverpool and AC Milan that’s widely regarded as one of the greatest football matche...

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Yoloh rebrand promises to ‘dejumble’ insurance

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Yoloh was founded to make insurance quicker, clearer and easier, but needed a bold identity that could match these ambitions. Taxi Studio developed a new brand centred on the idea of ‘Insurance Dejumbled’. The refresh...

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Rebranded LGBTQIA+ non-profit Le Refuge evokes joy and pride

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The Belgian organisation, which offers young people from LGBTQIA+ backgrounds a place to stay, required a clear, new identity to support this mission. International agency Base Design developed an identity for Le Refu...

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