• Transform magazine
  • October 20, 2020

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Opinion: What is the value of ownable shapes in confectionery?

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Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...

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Opinion: Facebook goes corporate. The power of action, the promise of belief

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As the dust has settles around the social media giant’s three week old rebrand, Vincent Roffers argues that real work has yet to begin...

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Insights: From Asia to beyond, through upstream creativity

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Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity A...

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Insights: Building brands in the age of Asia

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The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes....

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2019 Transform Awards North America: Best brand evolution

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Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Duquesne University Ath...

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2019 Transform Awards North America: Best creative strategy

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Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Urban Justice Center an...

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2019 Transform Awards North America: Best implementation of a brand development project across multiple markets

Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Russell Investments and...

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2019 Transform Awards North America: Best implementation of a brand development project

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Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: LCMC Health and Monigle...

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2019 Transform Awards North America: Best use of typography

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Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Urban Justice Center an...

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2019 Transform Awards North America: Best use of audio brand

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Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Syniti (formerly BackOf...

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