• Transform magazine
  • June 15, 2021



Transform Awards ANZ announces shortlist

3 ANZ Shortlist Website

Transform magazine has long turned its sight on the excellent branding and creative work across Australia and New Zealand. Previously recognised as part of the Transform Awards Asia-Pacific, this year, the spotlight h...

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The Cannabis Industry Needs PR


Neil McLeod, director of strategic communications at The PHA Group discusses what the development of an independent UK cannabis industry, an increasingly likely event, will mean for PR....

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Brand transformation in a transforming region


Ashish Banerjee, executive director of trategy, CEEMEA, at global branding agency Landor&Fitch, writes that as countries, particularly in the MEA region, transform, so should brands. Data proves that brand-led tra...

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Transform Awards MEA 2021 open for entries

Transform MEA 2021 Newstory

The Transform Awards Middle East and Africa is back for its eighth year, to celebrate excellence in rebranding and brand development across the region. The winners at each year’s awards reflect the indispensable talen...

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Three ways to achieve brand-led sustainability change

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If people were shifting towards a greener and more eco-friendly future before Covid-19, the pandemic has just strengthened this move. Because of this, brands must now reevaluate their role in informing consumers'...

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Back to Basics or Brave New World?

RM Feature 21 Aug 01

The recent Gartner CMO survey put brand strategy back on top of marketers' agendas. But, as Richard Monturo founder and chief strategist of Monturo Marketing discovered, it’s still a little too soon to be celebrat...

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Get your brand strategy right – it’s a key driver of business growth and durability

David Campbell

Creating businesses that stand the test of time is about bringing consumers on a journey with you. David Campbell, founding CEO of Virgin Radio and The O2, explains why you need a brand strategy that’s agile enough to...

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Why Design Needs Humans (And Humans Need Design)

Artificial Intelligence 3382507 1280

Some might argue artificial intelligence will be the future of design and others may also agree its speed and efficacy will greatly help the industry. However, AI lacks a fundamental aspect that is a design non-negoti...

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Experiential and its role in recovery

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The experiential sector may have been hit the hardest during the Covid-19 pandemic, but it will also be fundamental in the overall economic recovery. Andy Sexton, partner and creative director from experiential agency...

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Brand Personas and the Capacity for Personality Transformation

TLP Headshot

After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...

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