This year, the last babies will be born into Generation Alpha, the world’s largest generation in history, accounting for about two billion people. While their world of play seems to have changed at an equally unpreced...
Transform
Revised brand positions Parsyl as trusted supply chain partner
Supply chain data company and cargo insurer Parysl turned to US and Iceland-based design company Wunder Werkz to devise a refreshed identity. The updated brand hopes to fully embody its growing reputation and mission...
Toilet Twinning flushes away old brand for confident and bold new identity
Toilet Twinning – an initiative by NGO Tearfund – exists to help tackle the global sanitation crisis and create safe toilets for all. Crafted by London-based creative agency Wildish & Co., the reimagined brand sou...
Angus’ A-Z of logos: Playboy
Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....
Redefining leadership: The CEO reimagined
Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture....
Reserve your spot for Employee Xperience Expo 2025 here
EX Expo London is a one-day event on 25 February designed to support people professionals navigate the world of work today by exploring the intersection of employee experience....
Creative agency Tavern designs own wine to celebrate two-year anniversary
Inspired by dive bars, Italian American social clubs and red sauce joints, Tavern House Wine is a sparkling red Lambrusco that will be gifted to the clients of New York-based agency Tavern. The idea is particularly ap...
One Hard Question: How we re-established relevance to Pond’s
1HQ Singapore’s strategy director, Floydd Wood, discusses his agency’s efforts at rebranding beauty brand Pond’s, at the success it brought to the company. Reimaginin...
Minorities and brand karma
With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. Aft...
How we build brands that are corporate assets
Sean Langdon, senior managing director of brand and design at Sodali & Co, explains how his company utilises certain values in branding to allow its clients to attract a new generation of investors....
