• Transform magazine
  • April 20, 2025

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Toilet Twinning flushes away old brand for confident and bold new identity

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Toilet Twinning – an initiative by NGO Tearfund – exists to help tackle the global sanitation crisis and create safe toilets for all. Crafted by London-based creative agency Wildish & Co., the reimagined brand sou...

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Angus’ A-Z of logos: Playboy

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Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....

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Redefining leadership: The CEO reimagined

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Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture....

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Reserve your spot for Employee Xperience Expo 2025 here

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EX Expo London is a one-day event on 25 February designed to support people professionals navigate the world of work today by exploring the intersection of employee experience....

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Creative agency Tavern designs own wine to celebrate two-year anniversary

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Inspired by dive bars, Italian American social clubs and red sauce joints, Tavern House Wine is a sparkling red Lambrusco that will be gifted to the clients of New York-based agency Tavern. The idea is particularly ap...

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One Hard Question: How we re-established relevance to Pond’s

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1HQ Singapore’s strategy director, Floydd Wood, discusses his agency’s efforts at rebranding beauty brand Pond’s, at the success it brought to the company. Reimaginin...

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Minorities and brand karma

Nadia Romanis Managing Director

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. Aft...

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How we build brands that are corporate assets

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Sean Langdon, senior managing director of brand and design at Sodali & Co, explains how his company utilises certain values in branding to allow its clients to attract a new generation of investors....

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Freedom, choice and empathy: Rewriting the rules in contraceptive brand design

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Deborah Stafford-Watson, head of provocation and strategy at global design consultancy Elmwood, explores how designers can completely rethink traditional approaches to women's healthcare brands....

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Handmade fashion accessories brand Flat Fifteen undergoes playful transformation

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Undertaken by London-based design agency amStudio, the project reflects the brand’s evolving nature towards being solely focused on fashion accessories. By renaming the brand ‘Chooch’ – the nickname company founder Fr...

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