• Transform magazine
  • April 22, 2024



Peter Arnell: Making it matter

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In his new book, Peter Arnell Portfolio 1980-2020, the renowned brand strategist, artist and author showcases his work with iconic brands. In the following extracts, Arnell provides rich insights into his groundbreaki...

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Redesigning a legend

Andy Lipscombe

Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....

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Angus’ A-Z of logos: Dunkin’ Donuts


Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....

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The Verdict: Eurostar

2 Eurostar Trainvis

Taken from the Q3 edition of Transform magazine, experts in the brand design industry give their opinion on DesignStudio's much-talked-about rebrand of Eurostar....

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Don’t be afraid of the ‘B-word’

Duncan Shaw Bio Photo 2020 Bw

Duncan Shaw is the co-founder and chief creative officer at independent global branding agency Living Group. He explains the importance of law firms utilising brand and how this can lead to greater standout if done ri...

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The rise of biophilic design

Seraphine Suau

Seraphine Suau, strategic designer at Perth-based BEVIN Creative, explains how incorporating natural elements into design projects can improve the physical and mental health of individuals....

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Minimalism vs. maximalism in personal care brand design

Marilyn Tjitra

Marilyn Tjitra, co-founder and creative director at Singaporean branding and creative agency Kiilat Creative, discusses how personal care brand design is a balance of functional and sensory appeal for diverse markets....

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Beautiful consistency

Vincent Roffers High Res Copy (1)

Vincent Roffers, partner and head of strategy at Agenda, explains how sometimes the best brand design can be found in simplicity and consistency, and offers advice on how to best achieve that....

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Tomorrow’s winning brand strategies will let empathy lead

Howard Breindel

As business races forward, how can brand keep pace – to keep creating value? Howard Breindel, co-CEO of DeSantis Breindel, argues empathy will empower tomorrow’s leading brands to sustain human connection through rapi...

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From the sonic branding studio: lessons learned on creating a sonic identity


Sixième Son’s US managing director, Colleen Fahey, and chief client officer, US, Daina Todorovic, discuss their agency’s project with Merrell and how sonic identities can create stronger connections between audie...

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