• Transform magazine
  • August 30, 2025

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Dude Design reimagines St George as a pop icon for San Zorz beer

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Royal Unibrew tapped into local pride with the launch of San Zorz, a beer brand rooted in the cultural and geographic heritage of Italy’s Friuli region. The challenge was to craft a brand that spoke directly to the ar...

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Hinge campaign explores the plot twists of early dating through real love stories

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Dating app Hinge is diving into the emotional highs and lows of early romance with ‘No Ordinary Love’, a storytelling campaign that brings five real Hinge couples’ love stories to life through a literary lens. In part...

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QuiteLike brings flavour to the meal kit category with joyful rebrand

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Meal kit startup QuiteLike is on a mission to reshape Australia’s dinner routines, promising more than just convenience by delivering meaningful, memorable mealtime moments. To bring this vision to life, Universal Fav...

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Sound as space

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Khaled Nassef discusses how MassiveMusic implemented sonic identity into the physical environment when working with AROYA Cruises. When I was tasked with creating the...

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Creativity reimagined: Embracing AI in the age of brand expression

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ADinB’s managing director Ahmad Al Saadi and creative director Hala Sabbagh explain why AI will not replace human creativity. The word ‘creative’ has long evoked huma...

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Carlsberg ‘Miracle Can’ celebrates 20th anniversary of Liverpool FC’s famous Champions League victory

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Danish brewer Carlsberg has produced a limited-edition can that celebrates the ‘Miracle of 2005’, the Champions League final between Liverpool and AC Milan that’s widely regarded as one of the greatest football matche...

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Yoloh rebrand promises to ‘dejumble’ insurance

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Yoloh was founded to make insurance quicker, clearer and easier, but needed a bold identity that could match these ambitions. Taxi Studio developed a new brand centred on the idea of ‘Insurance Dejumbled’. The refresh...

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Rebranded LGBTQIA+ non-profit Le Refuge evokes joy and pride

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The Belgian organisation, which offers young people from LGBTQIA+ backgrounds a place to stay, required a clear, new identity to support this mission. International agency Base Design developed an identity for Le Refu...

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Raise the Roof reveals fresh brand identity

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An event series that showcases up-and-coming British and Irish musicians, Raise the Roof was launched in partnership with UK homeless charity Centrepoint. Its identity, crafted by London creative agency Kit Studio, is...

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Wrapped in love: Vellie unveils inaugural brand identity

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The new gifting company, based in Oregon, US, turned to creative studio People People to craft a warm and calm identity that spans across packaging, messaging and digital touchpoints. The logotype aims to underscore t...

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