• Transform magazine
  • November 30, 2022

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Yubi: shaking up banking in India

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Philip Orwell is the founder and CEO of London-based brand agency venturethree. He explains how Yubi, a new corporate debt solution brand, meets a pressing need within the evolving Indian credit market....

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Making it on the metaverse

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What do brands need to about the metaverse’s current and future role in communications, customer connections, marketing and brand awareness? David Craik investigates...

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What if Ritual was the future of brands?

Christophe Rolland

Christophe Rolland is a freelance senior brand strategist and lecturer at the IED Istituto Europeo di Design in Milan, Italy and ISCOM Paris, France. He argues consumers still desire the sacred in their lives, and tha...

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The story of Commodity

Vivek Bhatia Ico

Vivek Bhatia, creative director at London-based ico Design, discusses how a confused fragrance brand became a modern American perfumery. Over the past decade, we’ve s...

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Post-COP26 sustainable brand strategy

20 23 Amazon Deforestation Photo Credit Bruno Kelly

It’s now or never to act on climate change. In the wake of COP26, sustainability has soared to the top of the agenda for executives who are rushing to align their mission and purpose with tackling the world’s greatest...

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The future of green branding

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Peter Matthews is the founder and CEO of digital brand consultancy Nucleus. He argues brands must do more than merely not damage the environment, and those who ‘greenwash’ will be caught out....

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What should you do when your brand name becomes bad news?

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Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake of Covid-19 and the war in Ukraine....

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A social-first strategy: how one leading charity shifted its focus

Max Headshot

Max Dougall, new business director at Share Creative, explains how his agency reimagined WaterAid without relying on typical rebrand customer analysis. The number of...

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Web 3.0: lessons learned in history and the opportunities that await

Sanjay B&W

Sanjay Wadhwani is the founder and CEO of MetaFrames, an NFT Platform and Digital Art Studio. He explains the phenomenon of the metaverse and other sophisticated emerging technologies, and how brands can exploit them....

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It’s time Middle Eastern brands focus on building distinction rather than carving out differentiation

Brenda Kassir

Is the concept of brand differentiation overrated? Brenda Kassir, chief strategy officer at Livingroom Communication, explores this theme and demonstrates how brands from the Middle East should instead be more distinc...

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