• Transform magazine
  • June 06, 2020

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News

World biggest companies to lose up to £1 tn in brand value as impact of Covid-19

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A new ‘Europe 100’ report by Brand Finance, a brand valuation consultancy, says the brand value of the world’s biggest companies will decrease by €1 tn as a result of the Covid-19 outbreak, with the aviation sector b...

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2020 Transform Awards North America open for entries

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At the 2019 Transform Awards North America, the field was dominated by a single project that saw a legal collective transform its brand into an agenda-pushing, campaigning and eye-catching phenomenon that impressed ju...

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#TransformTuesday: 17 March

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Here's this week's selection of rebrands from around the world, from waterfowl conservancies to Mexican beers to NHS services. For more from #TransformTuesday, follow @Transformsays...

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Insights: Using your brand to stay ahead, five lessons banks can learn from fintech disruptors

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The fintech sector offers opportunities for traditional banks to embrace a creative, digital-first future, writes Julien Humbrecht. Futurebrand was one of the winners at the 2020 Transform Awards Europe...

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Ada Ventures branding challenges traditional face of VC

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Venture capital startup Ada Ventures is hoping to bring a fresh approach to its sector with the help of BrandOpus, which created its brand strategy and identity. The...

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#TransformTuesday: 10 March

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Here's this week's selection of rebrands from around the world, from organic chocolate to lubricant brands to hyperloop transports. For more from #TransformTuesday, follow @Transformsays...

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Smithsonian eyes Gen X with rebrand

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US paid TV network Smithsonian Channel has undergone a brand refresh, courtesy of design and branding agency Trollbäck+Company. Following recent international gr...

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Oxsight’s clear vision for new brand

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Oxsight, the business formed from research and development at Oxford University, which is at the forefront of smart glasses technology, has rebranded with the help of Reggie London....

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Paint brands names transition from the likes of ‘Dollface’ to ‘Like a Boss’

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Ahead of International Women’s Day, U.S. based paint brand Valspar is rebranding its pink pots to counter “old-fashioned gender stereotypes that no longer have a place in modern day society.”...

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Skittles Giants packaging supersizes sweets

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Chocolate, chewing gum and fruity confections manufacturer Mars Wrigley worked with brand agency Straight Forward Design to introduce Skittles’ giant sub-brand across the UK....

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