• Transform magazine
  • June 06, 2020



World biggest companies to lose up to £1 tn in brand value as impact of Covid-19


A new ‘Europe 100’ report by Brand Finance, a brand valuation consultancy, says the brand value of the world’s biggest companies will decrease by €1 tn as a result of the Covid-19 outbreak, with the aviation sector b...

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2020 Transform Awards North America open for entries


At the 2019 Transform Awards North America, the field was dominated by a single project that saw a legal collective transform its brand into an agenda-pushing, campaigning and eye-catching phenomenon that impressed ju...

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#TransformTuesday: 17 March

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Here's this week's selection of rebrands from around the world, from waterfowl conservancies to Mexican beers to NHS services. For more from #TransformTuesday, follow @Transformsays...

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Insights: Using your brand to stay ahead, five lessons banks can learn from fintech disruptors

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The fintech sector offers opportunities for traditional banks to embrace a creative, digital-first future, writes Julien Humbrecht. Futurebrand was one of the winners at the 2020 Transform Awards Europe...

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Ada Ventures branding challenges traditional face of VC


Venture capital startup Ada Ventures is hoping to bring a fresh approach to its sector with the help of BrandOpus, which created its brand strategy and identity. The...

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#TransformTuesday: 10 March

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Here's this week's selection of rebrands from around the world, from organic chocolate to lubricant brands to hyperloop transports. For more from #TransformTuesday, follow @Transformsays...

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Smithsonian eyes Gen X with rebrand


US paid TV network Smithsonian Channel has undergone a brand refresh, courtesy of design and branding agency Trollbäck+Company. Following recent international gr...

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Oxsight’s clear vision for new brand


Oxsight, the business formed from research and development at Oxford University, which is at the forefront of smart glasses technology, has rebranded with the help of Reggie London....

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Paint brands names transition from the likes of ‘Dollface’ to ‘Like a Boss’

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Ahead of International Women’s Day, U.S. based paint brand Valspar is rebranding its pink pots to counter “old-fashioned gender stereotypes that no longer have a place in modern day society.”...

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Skittles Giants packaging supersizes sweets


Chocolate, chewing gum and fruity confections manufacturer Mars Wrigley worked with brand agency Straight Forward Design to introduce Skittles’ giant sub-brand across the UK....

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