• Transform magazine
  • April 14, 2021



Building trade supplier rebrands as part of nationwide expansion

TT 30 March Timco

Manchester-based Design and brand agency True North was hired to develop and extend the portfolio of sub-brands owned by building trade supplier TIMCO, as part of the brand’s nationwide expansion and growth strategy....

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Australian Red Cross reveals refreshed brand positioning

TT 30 March Australia Red Cross

Australian Red Cross, funded in 1914, has launched a refreshed brand identity and positioning developed by branding agency Principals. The rebrand was driven by two...

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Dog day-care unveils new identity to drive brand expansion

TT 30 March Bruce's

UK branding agency ODA has rebranded Bruce’s Doggy Day Care to Bruce’s with a new proposition and emotive and distinctive brand identity designed to appeal to modern pet parents. The decision to rebrand comes after ha...

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#NewBrandMonday: 29 March

NBM Website 29 March

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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#NewBrandMonday: 5 April

Nbm Top

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Global paper company launches new identity

TT 30 March Fedrigoni

Global paper company Fedrigoni worked with creative agency Pentagram to build a unified global image for the group and develop a distinctive brand for both the UK and international audiences....

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Pentawards announces its first ever Sustainable design jury panel

Sustainable Jury Main Image

The Pentawards, a UK-based network dedicated that recognises global packaging design excellence, announced its first ever Sustainable Design jury panel. The five sustainability experts have been selected from across t...

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Postcard from Miami

Postcards From Miami Insta

Juan Thomas Sanchez, general manager of the US and Latin America for design agency fst, speaks to Transform magazine about branding and design in Miami, from how the city's culture influences the agency's work...

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Changing the British high street retail: Sports Direct rebrands

Sports Direct Billboard Venturethree

As high street retailers across the UK struggle with changing consumer behaviour and the implications of the Covid-19 pandemic, UK sportswear chain Sports Direct worked with creative agency venturethreeto to develop a...

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Design Bridge reconnects New Holland Brewing Co to Dutch roots

4 Designbridge NY Newholland Variants Cans

Creative agency Design Bridge New York worked with craft beer brand, New Holland Brewing Co., to develop a new visual identity and packaging that reaffirms the brewery’s place in the craft beer market, taking inspirat...

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