• Transform magazine
  • March 28, 2020

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Limerick signals global ambitions with brand launch

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Limerick city and council has unveiled a new brand identity as it aims to boost its tourism and business prospects. The new brand and launch campaign were developed by M&C Saatchi, in a bid to e...

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Syfy Wire rebrand has that fan-made feeling

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Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror. New York-based creative studio Block & T...

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Govia Thameslink Railway aims to drive forward with refreshed brand

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Govia Thameslink Railway (GTR) has unveiled a refreshed visual identity for its four brands: Great Northern, Gatwick Express, Southern and Thameslink. With a central brand position of ‘We’re with yo...

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Monotype acquires London type foundry behind big British brands

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Font and typography specialist Monotype has acquired Fontsmith, a boutique London type foundry that has worked for many quintessential British brands including the BBC, British Gas and Lloyds Bank....

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#TransformTuesday: 11 February

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Here's this week's selection of rebrands from around the world, from healthcare to horse racing. For more from #TransformTuesday, follow @Transformsays...

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Sustainability, product innovation can build stronger brands

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Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix the challenges posed...

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Motion inspires new visual identity for New York dance company

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New York-based design studio Gretel revealed the new brand design behind the Stefanie Nelson Dancegroup (SND), ahead of the group’s 20th anniversary. New York-based design studio Gretel revealed the...

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#TransformTuesday: 4 February

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Here's this week's selection of rebrands from around the world, from the rebrand of a 200 year-old visual identity to an animated logo for a Gen Z-targeted brand. For more from #TransformTuesday, follow @Transformsays...

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Jimmy's Iced Coffee founder on packaging, rebranding and sustainability

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Brother and sister duo Jim and Suzie Cregan built a brand based on enthusiasm, social media and caffeine. But the 10 year-old visual identity had never been wholly reexamined. It survived through adaptation as the company has expanded and...

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#TransformTuesday: 28 January

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Here's this week's selection of rebrands from around the world, from British non-profits to American publishers. For more from #TransformTuesday, follow @Transformsays...

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