• Transform magazine
  • May 22, 2022



Contino rebrands NYC restaurant Yankee Doodle Dandy’s amid political polarisation


Adding to their three food trucks operating on the streets of New York, the all-American brand opened its first restaurant. Against a backdrop of political divisions in recent years, Contino designed the new brand ide...

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Black Dog whiskey rebrand aims to restore itself as category leader

Black Dog Before And After Copy

Diageo India, owner of the Scotch Whisky brand, sought the help of London-based design agency Butterfly Cannon to appeal to the next generation of young, affluent Indians....

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London-based agency Fellow Studio creates brand and visual identity for Mahn House

Mahn House 1

The premium candle company partnered with Fellow Studio, whose work was designed to show off Mahn House’s appreciation for traditional candle making methods. Creating a holistic brand identity which focused on the cra...

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Five minutes with Nicolas Wozniak

Nicolas Wozniak

Nicolas Wozniak, who specialises in brand environment and retail design in his role as president at Paris-based WIP Design, talks to Transform about the art of branding for retailers, and how clients’ tastes can chang...

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Dragon Rouge develops full visual identity system for law firm Bird & Bird

Bird & Bird 1

With the partnership beginning in spring 2021, the ambition for international brand Bird & Bird was to have a significant update implemented across the whole brand. Global agency, Dragon Rouge, was tasked with tak...

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Transform magazine reveals shortlist for Young Contenders Europe 2022

Young Contenders Europe

The awards, celebrating for a fourth year the rising stars of the European branding industry, will take place on 30 March at the Transform Awards Europe. Shortlisted candidates were assessed for their strategic, creat...

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Transform Tuesday: 8 March

TT 08 03 22

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

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Inaugural Transform Awards India 2022 shortlist announced

TA Awards India 2022 Shortlist Announcement

Recognising best practice in corporate, product and global brand development work, the shortlist for the first ever Transform Awards India demonstrates strong contenders in each of the 21 categories....

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London-based agency Free The Birds unifies Sanofi cough brands’ visual identities

Sanofi CB 2

The recently rebranded multinational healthcare company has united the visual identity and packaging of its cough brands, Mucosolvan and Bisolvon. By updating the typography, iconography and layout, the aim is to ensu...

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Design Bridge creates brand identity for Singaporean skyscraper

CS 1

At 280m tall, CapitaSpring is the latest addition to the Singapore CBD skyline. Brought in by CapitaLand, global design agency Design Bridge created the marque, tagline, wayfinding and signage....

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