• Transform magazine
  • May 25, 2024

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BoraBora Studios launches new company logo

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The creative studio from Germany, which specialises in art, games and immersive brand experiences, redesigned its identity to match its growth in recent times. With the original logo design said to have been crafted i...

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Plant-based milk brand MoFree adopts carefree identity

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Crafted by brand design and innovation agency JDO’s Shanghai office, MoFree hopes to stand out with its bold, in-your-face attitude. Inspired by the brand name – directly translating as ‘Flying Cats’ – the charming Mo...

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Go.Compare undergoes full rebrand as the ‘Champions of Choice’ with Ragged Edge 

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UK’s Go.Compare has made a name for itself as a leading price comparison website. With the rebrand, the site puts its mascot, Gio Compario, at the heart of its identity....

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TUI reveals new hotel line to encourage guests to live in the moment with ‘The Mora’

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Brand strategy agency DesignStudio sought to diversify TUI Hotels & Resorts’ portfolio with a luxury hotel line that focuses on being in the moment. TUI’s long-standing brand design partner was responsible fo...

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Everland designs rebrand for French alternative seafood company OLALA!

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Hoping to differentiate itself from other plant-based food companies which fail to mention what’s actually on the plate and how it tastes, plant-based seafood company OLALA!’s revised brand aims to break through ordin...

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New York Botanical Garden receives brand refresh to grow enthusiasm for city’s nature

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In the vibrant borough of the Bronx, The New York Botanical Garden (NYBG) has been a local treasure for 132 years, acting as a centre for science, education and community. As a result of the project, the Garden looks...

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Latest Las Vegas Strip entertainment space receives ‘child-like’ brand identity

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Located in the city’s iconic Luxor casino hotel, Play Playground is a 14,000 square-foot entertainment space designed to disconnect adults from the digital world. With the venture aiming to play on nostalgia, it turne...

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Addicted to Recovery movement adopts optimistic identity

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Hoping to challenge what it deems to be common misconceptions around addiction, the Addicted to Recovery movement centres around a podcast by the same name that launched this week. Turning to EveryFriday, the London-b...

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New Pets at Home wellness products identity designed by StormBrands

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Following an increase in consumer demand to actively support the wellbeing of pets, rather than reacting to ailments, British pet supplies retailer Pet at Home has released its own range of health and wellness product...

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Media brand Good-Loop reveals new identity

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Online advertising firm Good-Loop underwent a rebrand at the hands of London and Hong Kong-based creative studio Hato in order to introduce businesses and consumers to Good-Media, a category of media that attempts to...

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