The historic British confectionery company needed a way to grow retail distribution and appeal to a younger market. Barratt Sweet Shop partnered with global brand design agency Pearlfisher to create a confident identi...
Jenna Sents
Pooch & Mutt rebrand barks up the right tree
The UK pet care brand needed an all-encompassing identity to represent dogs of every shape, size and lifestyle. Pooch & Mutt teamed up with Leeds-based global creative agency Robot Food to create a full strategic...
The National Ballet of Canada releases anniversary design
In 2024, the brand introduced a new visual identity for the first time in over two decades. The NBOC teamed back up with design studio Bruce Mau Design to celebrate its 75th anniversary season with a special edition i...
Desert Kid Coffee blends in by standing out
Childhood friends Katie Reed and Joseph Eccles launched their new cafe and roastery in the heart of Coachella Valley, ahead of the iconic festival’s return this weekend. Desert Kid Coffee partnered with New York-based...
Imperial Leather revives iconic crown and ribbon with new identity
The heritage British shower and bathing brand, owned by PZ Cussons, evolved over the years, but moved away from the original iconography that helped it to stand out. Imperial Leather joined forces with UK-based indepe...
WWF finds its voice with Ellie Goulding melody
When the World Wildlife Fund (WWF), iconic for its panda logo, realised it wasn’t taking advantage of sonic branding, it teamed up with global music and sound partner MassiveMusic and pop singer Ellie Goulding to impl...
Pet insurer Pumpkin sniffs out a new energetic brand identity
The pet insurance brand aims to ensure all owners can afford the care their animals need. Pumpkin partnered with London-based creative design agency Kuba & Friends to create a new identity and tone of voice that a...
Hippeas amplifies shelf presence with energetic brand refresh
The plant-based snack brand takes hippie era energy to reinvent the better-for-you snacking sector. Partnering with creative agency LOVE, the rebrand aims to increase on-shelf standout and engage a younger audience by...
Jumeirah reframes luxury hospitality within contemporary Arab creativity
The luxury hotel chain unveiled a two-year brand repositioning, putting Arab culture at the centre of its new global identity. Jumeirah partnered with strategic agency Soursop to create the new global platform, which...
VoteRiders launches digital platform to tackle voter ID confusion
VoteRiders is a US nonpartisan nonprofit organisation focused solely on eliminating voter ID barriers so every eligible voter can cast a ballot that counts. Partnering with design agency Synoptic Office, the brand lau...
