Cisk launches new session beer with unique brand design

As the Maltese brewer expanded its product portfolio, it felt the need to add a low-alcohol beer to help it stand out. Simonds Farsons Cisk teamed up with longstanding branding agency partner bluemarlin to create a brand that meets the evolving expectations of today’s more mindful drinker.

With the tagline ‘high on life, low on alcohol,’ Cisk filled a noticeable gap in the market with its new product, Cisk Session. Having recently introduced a zero alcohol (Cisk 0.0%) and a low-carb beer (Cisk Excel), this new edition responds to the growing low- and no-alcohol category.

Bluemarlin focused on developing a brand strategy and packaging identity for the new product that matches this new trend.

The identity integrates Cisk Session seamlessly into the masterbrand, retaining core assets. The iconic Cisk yellow, the Maltese eight-pointed cross and subtle sunshine rays keep the new product consistent within the Cisk range.

Cisk Session’s vibrant blue is unique to the product and a visual cue for lower-alcohol content. The tone is more saturated than alcohol-free cues, reflecting a lower ABC while lending greater depth and energy to the design. 

The brand is positioned around the idea of ‘sessionability,’ which is the ability to drink without excess. This frames moderation as an enabler of longer social moments, rather than suggesting the product is ‘less.’