Scana embraces ‘Big Bear Energy’ with Landor

Global brand and design consultancy Landor has created a new identity for Scana Energy, repositioning the Georgia-based energy provider around customer experience in a market where price often drives choice. Through research into distinctive brand assets, Landor identified the company’s existing bear characters – Harry, Linda and their cubs – as a key source of recognition, evolving them into the foundation of a warmer, more human brand world centred on the idea of ‘Big Bear Energy.’ Combining a refreshed visual identity and bespoke typography, the transformation aims to strengthen Scana Energy’s distinctiveness while building greater emotional connection with customers.