Butterfly Cannon reimagines traditional Calvados with provocative Bad Appel identity

Butterfly Cannon has developed the brand strategy and identity for Bad Appel, a new apple Calvados designed to challenge perceptions of the traditional French spirit and appeal to younger drinkers. Drawing on the story of Adam and Eve, the design combines classical illustration with bold red lettering and an apothecary-style bottle featuring a coiled serpent. With the tagline ‘Corrupt the Classics,’ Bad Appel aims to reposition Calvados as a versatile cocktail ingredient rather than simply an after-dinner drink.