GF Smith’s Colorplan unveils new identity rooted in its industrial heritage

GF Smith has launched a new global identity for Colorplan, developed with London-based creative studio Bibliothèque. Looking back to Plan 8, the 1960s paper range that preceded Colorplan, the redesign draws on the brand’s industrial origins to create a contemporary visual system, including a new wordmark and symbol inspired by the movement of paper through production machinery. Accompanied by the tagline ‘Create What’s Next,’ the identity aims to position Colorplan as a global creative platform, building on more than 50 years of history while looking to the future.