New MidChains identity revolves around credibility

Aiming to change its perception from traditional crypto to a more assured financial services provider, MidChains partnered with Kit Studio to undergo a brand and digital experience update. The new identity for the platform, which enables the movement of money between traditional currencies and digital assets, aims to reflect the frictionless nature of the business. Its new logo depicts an abstract ‘m’ made up of three coins, while the updated website offers a minimal interface that makes the experience clear and sophisticated.