Watts’ premium pet wellness identity built for modern owners

Design and technology studio View Source has created the strategy, identity and digital experience for Watts, a new premium pet wellness brand aiming to challenge conventions in the daily supplement category. Taking the brand from concept to launch, the work spans naming, packaging, content and ecommerce, creating a more refined alternative to the overly clinical and playful aesthetics often found in pet care. Built around simplicity, ingredient quality and the idea of making daily supplements more enjoyable for pets, the identity combines energetic typography, restrained colours and a distinctive visual system designed to appeal to owners seeking higher standards for their animals.