Studio Payne spices up the ready-meal aisle with bold packaging for Nombox

Australian design agency Studio Payne has created the packaging for Nombox, a new ready-to-eat meal range from The Green Group launching in Coles stores across Australia. Designed to position the range as a flavour-packed alternative to junk food, the identity combines pop art-inspired graphics, vibrant colour coding and appetite-led photography to maximise shelf standout and simplify navigation. The packaging helped the five-SKU range make a strong retail debut, generating more than AU$4.5 million in sales during its first month and paving the way for further expansion.