House of Brand Transformation: Modern Heritage

Right now, branding is broken. Across industries, too many companies big and small are trapped in a cycle of constant rebrands, chasing the latest design trends in an effort to stay relevant. The result? A sea of sameness and short-lived hype. Brands lose sight of who they are - the very DNA that makes them resonate and endure. In this talk, Tavern's chief creative officer and founder, Mike Perry, makes the case for a dynamic shift from trend-chasing to Modern Heritage - the way to build truly timeless brands that don’t live in the past, but build on it.