Manomasa breaks into mainstream with vibrant rebrand

The tortilla chip brand wanted to break free from its wholesome farm-shop roots and step into the world of premium retail. Manomasa partnered with British design consultancy Derek&Eric for a complete rebrand centred around the company’s origins.

Since Manomasa’s launch, it has built a cult following for its delicious flavours and fun textures across the range, but now steps into the world of premium retailers. In every aspect of its design, the new identity by Derek&Eric leans into the company's Latin American roots of culture, flavour and celebration. 

Introducing richer colours to represent energy and passion, the brand now incorporates vibrant blues, reds, greens and oranges. Packaging centres around a bold logotype, with a kaleidoscopic ingredient story brought to life through playful illustrations on a warm cream background.

Visual cues like Papel Picado, a traditional Mexican decorative craft, and dancing figures appear throughout product design and marketing. These icons capture a sense of rhythm and celebration that brings the brand to life across platforms.

While the Papel Picado and dancers remain consistent across the range, each flavour has its own distinctive colour palette.