• Transform magazine
  • July 28, 2026

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McLaren Racing new trackside experience puts human performance centre stage

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The McLaren Mastercard Formula 1 Team partnered with Landor to create new Team Hub and Garage experiences that place human performance and collaboration at the heart of life in the paddock. Designed to support the team's operational and commercial ambitions, the immersive environments bring together interior design, digital storytelling and hospitality to strengthen connections between team members, partners and guests. From a collaboration-focused Team Hub to a reimagined Garage experience that immerses visitors in the drama of race-day engineering, the project shifts the spotlight from technology alone to the people driving McLaren’s success.

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