Contrast crafts a landscape-led identity for Dedham Vale as English wine comes of age

Brand strategy and design agency Contrast has rebranded Dedham Vale with a new identity inspired by the Essex landscape that shaped the work of renowned artist John Constable. Developed following the vineyard's acquisition by new owners, the redesign positions the brand for the next phase of growth by moving beyond traditional English wine cues in favour of a more contemporary expression of place, creativity and craftsmanship. Rolling out across packaging, digital and the visitor experience, the new identity provides a flexible platform for an expanding portfolio while helping Dedham Vale stand out in an increasingly competitive premium wine market.