Brand consultancy Wiedemann Lampe has created a new identity and wayfinding system for Gunnersbury Park & Museum, marking the site's 100th anniversary with a more cohesive and engaging brand presence. Built around the strategic idea of ‘Life’s Rich Tapestry,’ the redesign celebrates the London-based park and museum’s diverse audiences, heritage and activities through a flexible visual system, custom illustrations and a refreshed tone of voice. Complemented by a clear and inclusive wayfinding scheme, the project aims to improve navigation, raise awareness of the museum and provide a stronger platform for future community engagement and growth.
