• Transform magazine
  • February 22, 2024



Kuba & Friends delivers emotive PetLab Co rebrand

D&E LDN026 S1R1 ADS Petlabco 4 Artboard 1

In a bid to fend off strong competition and bring warmth and love to the pet supplement category, US-based PetLab Co turned to British design-led creative company Kuba & Friends. Supported by agency partner Derek&...

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Washington State Parks releases new logo design

Wa Park Ranger Patch

Crafted by Seattle-based creative agency People People, the new Park logo incorporates elements seen throughout the state of Washington, from Mount Spokane to its coastline to the official state tree, the western heml...

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Transform Awards proud to announce Nordics 2023 winners

Nordics Winners

Representing the best in corporate, product and global brand design and strategy, the Transform Awards celebrate excellence in rebranding and brand development from all around the world. The awards evening in Stockhol...

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UK-based software specialists Aurum Solutions undergoes wholesale rebrand


The company turned to Yambo Studios, an Israeli CGI-driven design agency, along with Unset Studio to craft a radically revised brand. The project oversaw Aurum adapt its tone of voice, logo, website, imagery, colour p...

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Transform Awards North America 2023 shortlist announced

TANA Shortlist

Transform magazine is proud to announce its award programme is set to celebrate the transformative power of rebranding and brand development in the continent of North America for a ninth consecutive year....

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Don’t miss your chance to take part in Transform Live Saudi 2024

Transform Live Saudi 2024 Newspiece

Featuring talks and roundtable discussions with some of the Middle East’s biggest brands and design agencies, Transform Live Saudi 2024 is set to be unmissable. The very special one day conference offers delegates the...

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Listen: Luxury Japanese automobile company INFINITI launches new audio brand


Designed by its German audio branding partner, why do birds, the brand’s new sonic identity plays on its rich Japanese heritage, as demonstrated by the use of a taiko drum. The brand’s master soundtrack, called ‘Momen...

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The British Basketball League unveils new brand

About The Rebrand Web1

With plans of pushing the sport onto a new level in the UK, the British Basketball League has undergone a major identity update as it edges closer to 40 years since its inception. Partnering on the project with London...

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US automobile insurance company Amica rebranded as aspirational alternative

Amica Tag

Recognising it operates in a distrusting field, Amica turned to Mother Design to craft a new identity which did not focus on humour and savings. Instead, the design studio’s work sought to reflect who Amica actually a...

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National Foods rebranded in face of growing competition

Diagonal Boxes 3840X2160

The multinational food products company, which has been a kitchen staple in Pakistan for over five decades, turned to British design agency Taxi Studio to redesign the packaging identity of its Recipe Mixes. Following...

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