• Transform magazine
  • May 17, 2021

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Study finds most brands struggle due to lack of team inclusion and brand ownership

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A study by brand management software company Frontify analysed insights from over 750 leaders from brand, marketing and design teams at major corporations across the U.S. to find there are big gaps in understanding br...

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Over 50% of UK customers find bank’s digital experience lacking, research reveals

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A research from digital transformation agency Equator, which polled 1,000 UK consumers, shows that over 50% of the customers find their bank’s digital experience lacking....

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FutureBrand unifies L’Oréal identity under new corporate brand

TT 27 April Loreal

International branding agency FutureBrand worked with L’Oréal to unify the brand’s vision. With the rebrand, L'Oreal seeks to deliver an easily actionable corporate brand and strong voice across all departmen...

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ODA develops ‘feel good branding’ for ekko to help tackle climate change

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London-based branding agency ODA has developed the design and visual identity for ekko, a new UK fintech app that works with Mastercard to turn the tide on climate change....

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Saboteur develops ‘gravity-free design’ for fintech company rebrand

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UK brand studio Saboteur unveiled a new rebrand for London-based financial data company Quant Insight (Qi), which uses mathematical models from the Science of astrophysics to decode the torrents of macro data that com...

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Alto Analytics and 4iQ merge as new brand Constella intelligence

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International branding agency Superunion has created the new brand for Constella Intelligence, a data company resulting from the merger of Alto Analytics and 4iQ. Constella was created to shine a lens on people, techn...

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Living Group develops new identity for global disputes law firm

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Global disputes-only law firm Hausfeld worked with Living Group to develop a new brand that would reflect its current status and success. With the firm growing fast over the past 13 years, from one office in Washingto...

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Auckland Opera Studio rebrand to attract younger generation

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The Auckland Opera Studio (AOS), a not-for-profit organisation that nurtures and develops young singing talent, worked with design agency Emily Picot Studio to develop a new and more relevant brand that would attract...

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Expedia reveals new brand positioning as world prepares for return of travel demand

TT 27 April Expedia

After one of the toughest years for the travel industry, Expedia , one of the world's leading full-service travel brands, has announced a new direction in brand positioning in anticipation of the post-vaccination...

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The Clearing help Marcus Rashford and Tom Kerridge call Full Time on child food poverty

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Michelin-starred chef Tom Kerridge and Manchester United football player Marcus Rashford have teamed up to launch Full Time, an initiative aimed at ending food poverty through a video series that will teach lower inco...

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