• Transform magazine
  • February 28, 2021



Transform Awards Nordics announces call for entries

Nordics 2021 Generic Transform Website

After a successful inaugural programme celebrating the best in rebranding and brand development across the Nordics region, the Transform Awards Nordics is open once again for entries in it's 2021 programme. The wi...

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#NewBrandMonday: 4 January

NBM Website 4 Jan 1

Gourmend Foods The focus placed by food brands on...

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Why marketers in the Gulf are braver than you, and why you need to listen

Charles Gadson BW

Charles Gadsdon, global director of growth at international music agency Massive Music, explores the ways in which marketers in the Gulf region are taking full advantage of the power of sonic identity to connect their...

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Five minutes with Rob Steer

Silk Pearce ROB STEER Colour

Rob Steer, creative partner of creative studio Silk Pearce, speaks to Transform magazine about how long-established agencies need to evolve to reflect the changing landscape, the value of craftmanship within digital...

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Top business and consumer brand of the year announced


Swiss luxury watch manufacturer Rolex was voted as the UK’s number one consumer brand, moving four places up from 2019, while Microsoft has been ranked the number one Business Superbrand, knocking Apple from the winne...

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Brexit uncertainty decreases UK brand value while China and USA lead


Persisting uncertainty around the Brexit outcome, with the UK still engaged in negotiations around fishing rights and competition rules, has caused a 14% decrease to the UK’s brand value, according to the report by br...

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#TransformTuesday: 15 December

transform tuesday cover photo.png

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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#NewBrandMonday: 14 December

NBM Website 14 Dec 1

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Injecting life into heritage brands through design

Nick Dormon (1)

Nick Dormon, co-founder and managing director of independent brand design agency Echo, explores how heritage brands can capture the zeitgeist, balancing tradition with modernity in order to challenge newer brands that...

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Five minutes with Pamela Brown


Pamela Brown, CMO of Vodafone Smart Tech, speaks to Transform magazine about building powerful brands in the tech centre and, more specifically, about her experience in working on the creation of the Smart Tech brandi...

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