• Transform magazine
  • February 19, 2025

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Transform proud to announce Asia Awards 2025 is open for entries

Asia Launch 2025

With over a decade of celebrating the transformative power of brand strategy, creativity and design in Asia under its belt, the Transform Awards has officially launched its 2025 programme....

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New Manhattan breakfast taco brand reveals bright identity

UPTACO LOGO 1

Located in Midtown Manhattan, New York City, Uptaco is a handmade breakfast taco outlet. The business turned to design agency Mādin to craft a vibrant and cheerful identity that stretches out throughout the store, men...

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Wolff Olins evolves visual identity for Caribbean vacation brands

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Sandals and Beaches Resorts offer all-inclusive getaways for couples and families across the Caribbean, from Jamaica to The Bahamas. The updates by global brand consultancy Wolff Olins coincides with the creation of a...

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Lazy Tan identity rooted in ‘effortless elegance’

D&E LDN035 S1R1 ADS Lazytan 01

New self-tanning product from Australia, Lazy Tan, considers itself an innovative formula that's easy to apply, skin-friendly and delivers a natural, radiant look. Its brand identity, crafted by British design con...

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Vimeo’s landmark festival, ‘Reframe’, has resolution at identity’s core

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Reframe was a video innovation conference hosted in October by Vimeo, the American video hosting and sharing platform, which brought people together to discuss the technologies that are changing the way they work. The...

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Transform Awards North America 2025 open for entries

TANA Launch

Following a fantastically successful Awards night in New York City in October, Transform is now turning its attention to the 2025 edition. The Transform Awards North America remains as dedicated as ever to celebrating...

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Norwich University of the Arts rebrand centred around custom typeface family

Norwich Uni Arts Case Study Press 05

The English university, which was voted ‘Arts University of the Year’ for 2025 by the Daily Mail University Guide, has a long and prestigious history dating back to 1845. Seeking a new identity to underline its vision...

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New data centre solutions brand Centersquare revealed by JKR

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New organisation Centersquare, formed following the merger of Cyxtera and Evoque, hopes to act as a distinctive presence in the market that helps businesses manage and scale their operations. Global branding agency JK...

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MotoGP repositions itself as a digital-first, global entertainment brand

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Worldwide Grand Prix motorcycle racing competition MotoGP turned to independent design consultancy Pentagram for a refresh and the unification of its sub-brands. With the previous identity failing to reflect MotoGP’s...

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Transform Awards Europe 2025 shortlist revealed

Europe Shortlist Banner

Now in its 16th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist once ag...

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