• Transform magazine
  • January 24, 2020

Top

News

Museum of the Home reinvents itself for 2020 opening

Museum-of-the-Home_dnco_5.jpg

London’s Museum of the Home – formerly known as the Geffrye Museum of the Home – has undergone a brand overhaul as it prepares to reopen in summer 2020 under its new identity. Th...

Read More

Five minutes with Tasha Lenton

Tasha Lenton.jpg

Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘earn’ is key,...

Read More

2020 will be the year of classic blue, Pantone says

Pantone classic blue.jpg

US colour company Pantone has chosen 19-4052 Classic Blue for its colour of the year 2020 as a response to the fast pace of tech-driven modern living. Leatrice Eiseman, executive...

Read More

Rebranding a people-oriented law firm

Bristows_new-case-study_hero.jpg

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power of people...

Read More

#TransformTuesday: 3 December

4344c5be2496b8028e6da9b6f1da081c613da0e6.png

From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Read More

Five minutes with Steve Aldridge

Steve Aldridge.jpg

Steve Aldridge is the chief creative officer of Wunderman Thomson UK. He discusses creativity and brand innovation How can brands keep being relevant? What is the key to innovati...

Read More

Winners announced at 2019 Transform Awards Asia-Pacific

Screenshot 2019-11-27 at 3.22.30 pm.png

For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is making its Sh...

Read More

#TransformTuesday: 26 November

4344c5be2496b8028e6da9b6f1da081c613da0e6.png

Here's our pick of the latest rebrands from gourmet burgers to an entertainment behemoth. For more from #TransformTuesday, follow @Transformsays...

Read More

Free The Birds Roams in Scandinavia

ROAM_Logo.jpg

Brand consultancy Free The Birds has created branding, packaging and a launch campaign for Scandinavian male grooming range Roam, which launched last week in Norway and Sweden and is set to launch in the US next year....

Read More

Emirates flies high in brand rankings

Emirates.jpg

Emirates airline, Saudi’s payment network mada and iPhone are the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt, according to YouGov’s 2019 Brand Advocacy Rankings in the Middle East....

Read More