• Transform magazine
  • June 06, 2020

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#TransformTuesday: 21 April

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Here's this week's selection of rebrands from NFL teams to television channels. For more #TransformTuesday, follow @Transformsays on Twitter....

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Five minutes with Andrew Carlson

Andrew Carlson

As Covid-19 drives our brand experience ever more digital, companies are needing to quickly adapt. Omnicom-owned agency Organic has focused on building resilient brands through digital transformation since 1993. Trans...

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#TransformTuesday: 14 April

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Here's this week's selection of rebrands from chocolates to online conferences. For more #TransformTuesday, follow @Transformsays on Twitter....

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Postponed Olympics retains 2020 naming, branding

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2020 is an odd year, despite technically being an even number. 2021 may be even odder. The postponed 2020 Tokyo Olympics and Paralympics will become the…2020 Tokyo Olympics and Paralympics....

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#TransformTuesday: 31 March

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Here's this week's selection of rebrands from LA football teams to Canadian children's clothes. For more from #TransformTuesday, follow @Transformsays...

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Global soft power report examines reputation, influence of nation brands

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Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world....

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Five minutes with Claire Rigby

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Founder partner of Boardroom Consulting Claire Rigby talks to Transform magazine about consumer trust in brands, the need to endorse sustainability and how brands can become more relatable with digitalisation....

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#TransformTuesday: 24 March

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Here's this week's selection of rebrands from around the world, from winemakers to luxury spas to drugstore chains. For more from #TransformTuesday, follow @Transformsays...

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Cider brands should focus on premiumisation and provenance, report shows

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In Britain, pubs and restaurants have been urged to close, with similar measures coming into place the world over. This will undoubtedly impact year-on-year on-trade alcohol sales. But, with a roaring supermarket trad...

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Transform launches Nordics awards to recognise excellence in brand transformation

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Excellence in rebranding and brand development can be found in every city, region and country. Transform is committed to recognising the best in brand transformation the world over. It is proud to announce the introdu...

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