• Transform magazine
  • April 18, 2021



Hulsbosch creates name and brand identity for Australia’s new industry superannuation fund

TT 13 April Spirit Super

Design and branding agency Hulsbosch has created a name, logo and visual identity for Australia’s new national industry superannuation fund, Spirit Super, born out of the merger of MTAA Super and Tasplan....

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‘Futura’ revealed as official emblem of Olympic and Paralympic Winter Games Milano Cortina 2026

Milano Cortina - Futura

Following a public vote held between 7 and 25 March, where over 871,00 votes were cast from 169 countries across the world, the ‘Futura’ emblem was chosen by 75% of people to represent the Olympic and Paralympic Winte...

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Hulu appoints DixonBaxi to create a new, unified brand experience

00001 Dixonbaxi Hulu 2021

Creative agency DixonBaxi worked with U.S streaming platform Hulu to create a new brand design that unifies the Hulu experience with a brand system born from the origins of its name, One Hulu....

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Postcard from Sydney

Postcard from Sydney

Rowena Curlewis, CEO of drinks branding specialists Denomination, speaks to Transform magazine about what makes branding in Syndey distinctive, how design in Australia, particularly in the drinks industry, differs fro...

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Inter football club rebrands crest to ‘Internazionale Milano’

TT 06 April Inter

Milan’s football club, Inter, worked with Munich-based graphic design studio Bureau Borsche to develop a new, innovative and minimalist logo that would appeal to younger generations. The new crest focuses on the two...

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Transform Tuesday: 6 April

TT Website 6 April

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Functional food company to highlight brand’s ‘kaleidoscopic health’ approach

TT 06 April Gem

New York City-based innovations and marketing consultancy Verdes has rebranded functional food company Gem to emphasise the company’s ‘kaleidoscopic health’ approach in treating the whole body as an interconnected sys...

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Five Minutes with Phil Garnham

Phil Garnham headshot

Phil Garnham, creative director of font and technology specialist company Monotype, speaks to Transform magazine about the importance of typeface in branding, especially within the mobile sphere. Garnham discusses Mon...

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Liquid+Arcade adopts ‘early video gaming vibe’ in rebrand

TT 09 April Liquid+Arcade

Creative studio and artist rep firm Sunday Afternoon, New York, took inspiration from early days of video gaming to create a new identity and brand building work for agency Liquid+Arcade....

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RESTORE rebrands to ION*Biome

TT 06 April ION

Creative agency Accept & Proceed partnered with Seraphic Group, a purpose-led health organisation, to redefine its vision, name and brand tone of voice. One of Seraphic’s companies, formerly known as RESTORE, beca...

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