• Transform magazine
  • May 01, 2025

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Outward repositioned as the 'anti-hype' venture capital firm

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Ahead of the launch of its second fund, London-based Outward VC turned to Zag for a new brand positioning and visual identity. The independent growth consultancy leaned on Outward’s primary ambition of helping founder...

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Rebranded LGBTQIA+ non-profit Le Refuge evokes joy and pride

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The Belgian organisation, which offers young people from LGBTQIA+ backgrounds a place to stay, required a clear, new identity to support this mission. International agency Base Design developed an identity for Le Refu...

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Raise the Roof reveals fresh brand identity

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An event series that showcases up-and-coming British and Irish musicians, Raise the Roof was launched in partnership with UK homeless charity Centrepoint. Its identity, crafted by London creative agency Kit Studio, is...

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Wrapped in love: Vellie unveils inaugural brand identity

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The new gifting company, based in Oregon, US, turned to creative studio People People to craft a warm and calm identity that spans across packaging, messaging and digital touchpoints. The logotype aims to underscore t...

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Transform Awards ANZ 2025 open for entries

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The Transform Awards ANZ is officially back. Celebrating a sixth year of the awards programme, the region will once again unite around the transformative power of brand strategy, creativity and design....

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SomeOne adds modern humour in Portsmouth Historic Dockyard campaign

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With over 500 years of maritime history, the Portsmouth Historic Dockyard, which is nestled within the city’s HM Naval Base, hosts one of the world’s most important naval collections. Needing its main attractions to b...

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French homeless charity rebrand distances itself from founder

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The Fondation Abbé Pierre, a French charity that campaigns in favour of affordable housing, required a new identity following accusations of abuse made by multiple girls and women against its deceased founder. In...

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Brand Lounge creates new category in La Vallée des Couleurs rebrand

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One of Mauritius’ most popular attractions, La Vallée des Couleurs required a new identity that could aptly position the company for the future while still honouring its homeland. In reimagining the company as ‘Valle...

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New aviation brand Acron challenges industry norms

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Formerly a part of US tech firm L3Harris, the professional pilot training company needed an identity that could speak to both B2B and B2C consumers. London-based design agency BrandMe sought to create a brand that als...

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Reels in Motion rebrand reflects company’s growth over two decades

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British video production company Reels in Motion required a new identity that also underlines the business’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved...

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