• Transform magazine
  • February 28, 2021

Top

News

New Miller Genuine Draft recaptures ‘genuineness’ with brand refresh

MGD Hero

Molson Coors Beverage Company has unveiled a new identity for ‘90s icon Miller Genuine Draft (MGD), famous for its cold-filtered process, to reinvigorate the brand. Working with global brand agency BrandOpus, MGD rest...

Read More

#TransformTuesday: 23 February

transform tuesday cover photo.png

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Read More

#NewBrandMonday: 22 February

Transformnbm Website1

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Read More

Transform Awards ANZ 2021 open for entries

Anz

The Transform Awards ANZ, now in its second year, has opened for 2021 entries. The awards are the only awards programme celebrating the transformative power of brand strategy, creativity and design throughout Austral...

Read More

McDonald’s launches global packaging redesign

Mcdonald's Case Study 9

With over 60m touchpoints in use everyday, McDonald’s packaging matters. One of the world’s largest fast-food giants worked with independent brand agency Pearlfisher to launch a new global packaging system, which brin...

Read More

Design agency revitalises the classical concert experience

COLLINS SFS 02 Orchestra Full 011621 (C) Brandon Patoc

The San Francisco office of strategy, design, and communications company Collins has partnered with San Francisco Symphony to reimagine the organisation’s brand and mission as a model for the future, affirming that cl...

Read More

#TransformTuesday: 16 February

transform tuesday cover photo.png

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Read More

#NewBrandMonday: 15 February

NBM Website 15 Feb 1

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Read More

Talking Brands: A tasting event with Transform magazine

Talking Brands 2021 Newstory

The creaminess of a premium chocolate. The hoppiness of an English ale. The complexity of a traditional method sparkling wine. Our enjoyment of food, beer and wine is a full-on sensory experience and starts long befor...

Read More

Five minutes with Paul McGuigan

Jeremy (1)

Paul McGuigan, head of brand strategy offer and managing partner at Thompson Brand Partners, a specialist digital branding agency working within the health and wellbeing space, speaks to Transform magazine about the r...

Read More

Page 1 of 155