House of Brand Transformation: Grindr and BigSmall's poolside chat

Grindr launched in 2009 with one job. Connect gay men. Fast. It did that. And everyone thought they knew what it was. A hook-up app. But that was never the whole truth. It was always something bigger. Its CMO, Tristan Pineiro, sits down with BigSmall's Ben Cleaver to discuss what Grindr's seismic shift looks like from the inside.