Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...
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Pearlfisher refreshes General Mills fruit snack brands
The global design agency was tasked with redesigning the identity of snack brands Fruit Roll-Ups, Fruit By The Foot and Gushers to reach a new generation of teenagers. In achieving this, Pearlfisher had to also ensure...
Revised Westbrook Inc. brand aims to inspire
Founded by American actor Will Smith and his wife, actress Jada Pinkett, entertainment venture company Westbrook Inc. turned to Six Cinquième to design a coherent brand identity....
Start-up The Heroic Oat launches healthy snack brand
Global brand agency Dragon Rouge was responsible for creating the brand’s name, developing the brand strategy and designing a brand identity. Already available in Ireland, the UK launch of The Heroic Oat is expected t...
Buero Inaoakley develops nature-inspired brand for KOHO
The German urban-outdoor label, founded by entrepreneurs Sabrina Ahrens and Katharina Rottkemper, was branded by Buero Inaoakley with the hope of inspiring people to experience life outdoors....
WPP acquires amp sound branding
The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...
Bush Heritage Australia reveals new brand strategy and identity
The not-for-profit conservation organisation tasked FutureBrand Australia with devising a new brand strategy and identity which could align the brand with delivering on its ambitious 2030 strategy of doubling its impa...
Secure your place at Transform’s Brand Summit MEA
Hosted on the day of the prestigious Transform Awards MEA in Dubai next month, The Transform Brand Summit promises to be an unmissable event. Delegates will have the unique opportunity to hear from and network with so...
Martin Guitar brand retuned by Coley Porter Bell
With Martin Guitar’s 200th anniversary approaching, the London and New York-based branding design agency was tasked with evolving and strategically repositioning the brand. Coley Porter Bell’s work involved the creati...
Norwich Castle receives ‘uncompromisingly simple’ rebrand
The entire design system, which was crafted by British design studio The Click, utilised squares as a means of providing a coherent brand format. Norwich Castle’s revised brand was designed to better support its ever-...
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