News

Philip Davies, president EMEA at Siegel + Gale, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a bran...

Copenhagen-based Studio Morfar partnered with Kin to create a warm, human-centred identity for the AI app, which helps users rehearse real-life scenarios through journaling and reflection. The challenge was to stand a...

Transform editor Jack Cousins speaks to Mohannad Zorba, managing creative director at Mockup, about his agency, the future of AI in branding and what this will mean for Saudi Arabia....

As sponsor of the Cannes Young Lions Design competition, Monotype is spotlighting American creativity through a striking series of uniforms designed by senior executive creative director Charles Nix. Each outfit chann...

The number of entries into the Design Lions is on the rise again for the first time since 2022. This year also saw a sharp increase in the number of shortlisted projects, with 104 making the cut in 2025 compared to ju...

Ornua Foods partnered with Brandon Consultants to deliver a full strategic and creative refresh for Pilgrims Choice, one of the UK’s most favoured cheddar cheese brands. The challenge was to shift consumer perception...

Superfeet has launched a bold new identity and brand platform in collaboration with New York studio MLTI NYC, repositioning the insole leader around performance, innovation and emotional resonance. The challenge was t...

London studio Shed partnered with acupressure brand Shakti to reposition its identity around the concept of ‘Indian Enlightenment’, reframing a centuries-old ritual for a new generation of wellness seekers. The challe...

Transform editor Jack Cousins speaks to Pierre Carnet, managing director at MassiveMusic Dubai, about his agency's work for BSF and how sonic branding may evolve in the future....

Vienna-based New Originals Company partnered with BrandMe to develop a visual identity that reflects its mission to evolve the European plant protein market. The challenge was to stand apart from the category’s conven...