• Transform magazine
  • January 31, 2023

Top

News

Bombay Sapphire Special Edition rebrand honours iconic artist Jean-Michel Basquiat

Screenshot 2023 01 06 At 09.05.03

London-based Knockout, which specialises in drinks and spirits brand design, sought to pay homage to Basquiat by showcasing his piece Untitled (L.A. Painting) on the brand’s new Special Edition bottle. Keeping in line...

Read More

Five minutes with Judy Su

Judysu Blue State

Judy Su is the creative director at Blue State, a progressive campaign consultancy based in Brooklyn, New York. She chats with Transform magazine about her work on the Elizabeth Warren Presidential campaign, working f...

Read More

British agency Robot Food redesigns pet care brand YuMOVE

Screenshot 2023 01 03 At 09.22.48

Attempting to position the brand towards a new breed of ‘pet parenting’ owners, Leeds-based Robot Food’s global rebrand work involved designing a brand architecture to bring all products under the YuMOVE name. The age...

Read More

Cable network company Starz comprehensively rebranded by Loyalkaspar

Screenshot 2022 12 20 At 09.45.37

The American television network, which is owned by Lionsgate, sought the help of Loyalkaspar to devise a brand strategy, voice guidelines and design system. The agency’s work also involved the creation of a new logo w...

Read More

Leading Chinese healthcare spirit brand redesigned by JDO

Thumbnail JING HEALTHCARE NO.1

The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO craf...

Read More

SoundOut: Aldi ad music is UK Christmas number one

Screenshot 2022 12 15 At 13.49.24

SoundOut, a leader in sonic branding testing, has revealed its Christmas advert music league table for 2022, with discount supermarket chain Aldi pipping competitor Lidl to top spot. John Lewis, often praised for the...

Read More

Transform Awards Europe 2023 shortlist revealed

TAE 1

Remaining the continent’s only dedicated celebration of rebranding, repositioning and brand development, Transform magazine is proud to announce the full shortlist for the Transform Awards Europe 2023....

Read More

Principals designs brand for Australia’s new Biodiversity Council

Biodiversity Council

Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and varie...

Read More

FutureBrand creates brand identity for Sydney waterfront precinct

Western Sydney Lakes 1

Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of beco...

Read More

New ITV and ITVX sonic brand designed by The Futz Butler

ITVX Logo

Following the replacement of ITV Hub – the British TV network’s streaming service – by ITVX, The Futz Butler was brought onboard to deliver an unconventional new sonic brand for the UK’s largest commercial broadcaster...

Read More