• Transform magazine
  • October 22, 2024

Top

News

Sustainable self-care brand, Postcard, subverts common beauty brand identities

Bb16cd6d4b336668e2179320604a56057a7d29d0 2560

Partnering with UK-based creative agency Robot Food, Singapore-based beauty brand Postcard has refreshed its identity and strategy to appeal to global consumers who just want to enjoy treating themselves to self-care....

Read More

Financial platform Robinhood introduces new minimal visual identity

Robinhood After

Robinhood, a US retail broker that offers everyone access to the financial markets through commission-free trading, has started rolling out a refreshed visual design that signals its future intentions. Expressing the...

Read More

Manchester’s history inspires new district identity

8Ff2ae30ec6c7db1ffaa7e1262d661697bb459ec 2560

Global design agency Pentagram has launched a visual identity for Sister, the brand new technology, science and community hub in the UK’s second city. The ambitious development, the result of a partnership between The...

Read More

Data analysis company Sonder brings human narrative to rebrand

3B5c40bb600271ccb231f64511b83f6f4ac9329a 1888

The project, led by digital-first studio OHMY, based in Warwickshire, UK, aimed to make data analysis digestible on behalf of Sonder, formerly Consumer Insight. After two decades and a significant internal positioning...

Read More

DixonBaxi shapes new identity for music tech brand Roli

44C4ac5d2d5543bf9d04f370935c3cea1caf9ae4 1888

London-based creative agency DixonBaxi worked with Roli's founder, Roland Lamb, to form a brand identity that would inspire musicians. The insight that while all musicians and groups are different, they are united...

Read More

Clarins launches digital travel retail experience

Airport 2

In partnership with international design consultancy Lonsdale, Clarins has created an interactive pop-up in Hainan’s Sanya Phoenix International Airport to appeal to the sophisticated taste of Asia’s Gen Z consumers....

Read More

Smashburger reveals new brand aesthetic to reignite guest interest

Logomark Type Stacked Badge

Partnering with creative network agency X&O, Smashburger sought to more clearly communicate its offering after years of inconsistent brand identities. Its new cohesive brand aesthetic infuses the story of its root...

Read More

Budapest fashion house Nanushka unveils rebrand

Thumbnail 240730 Nanushka106676 F1

London-based creative studio Any Other Name partnered with Nanushka to launch a rebrand that balances both the traditional and modern. The project features new assets across various brand touchpoints such as a new log...

Read More

Mattress brand Ostermoor reclaims its history of innovation

2Alt Ostermoor Casestudy Assets Still (1)

Turning to Seattle-based design studio Parker, Ostermoor sought a visual identity that would reflect the brand’s rich heritage and celebrate the history of its craft. As Parker founder and creative directed Tyler Eide...

Read More

Design Effectiveness Awards sees record number of brand projects

DBA

The Design Business Association (DBA), the trade association for the UK design community, saw an unprecedented number of brand projects in its Design Effectiveness Awards....

Read More