• Transform magazine
  • June 07, 2023



Bold Unmind rebrand by Ragged Edge aims to change workplace culture

01 Unmind Raggededge

Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...

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Pearlfisher refreshes General Mills fruit snack brands

PFNY Fruitbythefoot KV1

The global design agency was tasked with redesigning the identity of snack brands Fruit Roll-Ups, Fruit By The Foot and Gushers to reach a new generation of teenagers. In achieving this, Pearlfisher had to also ensure...

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Revised Westbrook Inc. brand aims to inspire


Founded by American actor Will Smith and his wife, actress Jada Pinkett, entertainment venture company Westbrook Inc. turned to Six Cinquième to design a coherent brand identity....

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Start-up The Heroic Oat launches healthy snack brand


Global brand agency Dragon Rouge was responsible for creating the brand’s name, developing the brand strategy and designing a brand identity. Already available in Ireland, the UK launch of The Heroic Oat is expected t...

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Buero Inaoakley develops nature-inspired brand for KOHO

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The German urban-outdoor label, founded by entrepreneurs Sabrina Ahrens and Katharina Rottkemper, was branded by Buero Inaoakley with the hope of inspiring people to experience life outdoors....

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WPP acquires amp sound branding


The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...

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Bush Heritage Australia reveals new brand strategy and identity

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The not-for-profit conservation organisation tasked FutureBrand Australia with devising a new brand strategy and identity which could align the brand with delivering on its ambitious 2030 strategy of doubling its impa...

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Secure your place at Transform’s Brand Summit MEA

Brand Summit MEA

Hosted on the day of the prestigious Transform Awards MEA in Dubai next month, The Transform Brand Summit promises to be an unmissable event. Delegates will have the unique opportunity to hear from and network with so...

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Martin Guitar brand retuned by Coley Porter Bell

Martin Logo

With Martin Guitar’s 200th anniversary approaching, the London and New York-based branding design agency was tasked with evolving and strategically repositioning the brand. Coley Porter Bell’s work involved the creati...

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Norwich Castle receives ‘uncompromisingly simple’ rebrand

Website Case Study Norwich Castle Blog 001 2000X1125px

The entire design system, which was crafted by British design studio The Click, utilised squares as a means of providing a coherent brand format. Norwich Castle’s revised brand was designed to better support its ever-...

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