Global beverage design agency Thirst has created Res, a first-of-its-kind protein fruit punch built to fuel the gaming community. Positioned as “energy with byte,” the brand challenges the tired tropes of energy and p...
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ID ENTITY: Palmetto and Ragged Edge
US clean energy company Palmetto has unveiled a bold new identity by Ragged Edge, reframing renewable energy as an affordable way to power homes. Rooted in the idea ‘Have it all’, the brand positions clean energy as s...
Wayfinding for Birmingham’s Multistory redevelopment incorporates sustainability
Located in the heart of the UK’s second-largest city, Multistory is described as a dynamic new destination for work, retail and leisure. Design studio f.r.a. crafted the building’s wayfinding and placemaking on behalf...
Brandon Consultants partners with PizzaExpress to launch new supermarket Specials range
Brandon Consultants has created a new range architecture strategy and packaging design for PizzaExpress’ latest chilled supermarket Specials range, alongside a redesign of its 9” Classic pizzas. Inspired by the theme...
Transform Awards ANZ 2025 shortlist announced
Focusing on strategy, execution, content and evaluation, the Transform Awards ANZ remains the only awards programme in the region to celebrate the transformative power of rebranding and brand development. Back for a s...
Bond creates refreshed identity for Helsinki’s Allas Pool
Bond’s Finnish studio has developed a new brand identity for Allas Pool, an urban wellbeing destination in the heart of Helsinki that’s preparing to expand across Europe. Rooted in the brand essence ‘Water Your Soul,’...
Alice rebrands Pendulum to make science-first probiotics resonate with a new generation
Biotech company Pendulum, known for its clinically proven microbiome-targeted probiotics, has unveiled a refreshed brand identity by US design and technology agency Alice. With Academy Award-winner Halle Berry as spok...
ID ENTITY: The Norwegian Space Centre turns to design agency Tank for a brand refresh
With The Norwegian Space Agency becoming a directorate, it needed a visual identity to match its new status and name. Oslo-based agency Tank developed an identity based around a strong and recognisable symbol, reflect...
Transform Awards proudly announces Asia 2025 shortlist
The Transform Awards will once again celebrate the transformative power of rebranding and brand development in Asia. It remains the only awards programme in the region to recognise best practice in corporate, product...
SoreThumbStudio crafts new identity for cocoa-free chocolate pioneer Nukoko
UK-based cocoa-tech company Nukoko has unveiled a new brand identity by SoreThumbStudio, designed to position the brand as a challenger that’s reshaping the future of chocolate. Made from locally grown European fava b...
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