• Transform magazine
  • July 15, 2024



Cannes conversations: The Cannes Lions experience as a jury member

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Transform editor Jack Cousins sits down with Mayuri Nikumbh, head of design at Conran Design Group, to chat about her week of judging for the Design Lions in Cannes. With few brand design projects making the shortlist this year, wh...

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hipages undergoes rebrand following business repositioning

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The Australian brand, which is the country's largest online tradie marketplace, partnered with global brand agency FutureBrand following a business transformation. Repositioning as a software as a service (SaaS) p...

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Greece's largest private energy company undergoes sunny rebrand


Energy company Protergia partnered with global design agency SomeOne to craft a rebrand that emphasises warmth and optimism. Protergia hopes the new design will reposition the company as the 'customer champion&#39...

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Ubisoft unveils masterbrand for strategy game Anno


Video game company Ubisoft has partnered with Wolff Olins and Widen+Kennedy Amsterdam to create the first ever masterbrand for strategy game Anno. Ubisoft hopes this rebrand will be flexible to align with current and...

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Verbatim reveals modern brand identity to redefine its role in everyday life

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Global electronics brand Verbatim partnered with UK creative design agency Dusted to launch a new brand identity. The hope is the redesign will transition Verbatim from a legacy brand to a modern lifestyle brand....

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In conversation: Transform talks to WPP CEO Mark Read

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Andrew Thomas caught up with WPP’s CEO Mark Read at Cannes Lions to talk about WPP's wins, its investment in AI, the WPP employer brand, the challenges at Cannes for brand design agencies and that interview with Elon Musk....

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Leffe's first-ever sonic identity captures its abbey heritage

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Belgian beer brand Leffe, part of the Anheuser-Busch InBev portfolio, partnered with Jones Knowles Ritchie (JKR) and Massive Music London to create the brand's first sonic identity. Leffe hopes it can capture the...

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Vereen brand launches following elderly care companies merger

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Dutch agencies Bureauvijftig and Synsation collaborated to craft a brand identity for a new elderly care company, following the merger of companies Driezorg and Zonnehuisgroep IJessel-Vecht. The new identity hopes to...

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Cannes Lions 2024: Design winners announced


Powerful wayfinding work wins the Design category Grand Prix at Cannes Lions, amid a lack of brand design recognition on the winners' rostrum. The winners of the...

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Cannes Lions Design shortlist revealed: Entries down for second year

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Cannes Lions has unveiled the projects strong enough to be shortlisted in the Design category at this year’s awards. Despite a decrease in the number of entries from the previous year (977 down to 926), there has been...

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