Luca Vullo is a performer, director and educator who entertains his audiences by embracing Italian gesticulation. As the Italian tendency to use large gestures has led to hostile stereotyping, Vullo has partnered with...
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Met Office introduces friendly new animations to its design identity
Manchester-located design agency Flow has brought playfulness to the brand identity of one of the world’s most distinguished weather and climate services. The UK’s Met Office now has a new animated mascot, Christopher...
New labneh brand Bezi designed to appeal to American consumers
Ahead of Bezi’s debut on New York City grocery store shelves, design agency Red Antler created a recognisable and fun brand identity aiming to familiarise American shoppers with labneh – a soft Middle Eastern cheese m...
PayPal rebrand signals new business direction
Developed by global independent design consultancy Pentagram, PayPal’s revised identity aims to reflect how the digital payment platform has been making its customers’ lives easier since 1998. The new brand idea – mak...
New National Black Canadians Summit identity evokes freedom and enlightenment
The annual National Black Canadians Summit, put together by the Michaëlle Jean Foundation, needed a fresh design identity ahead of its first-ever Montreal-based event in 2025. With the organisers targeting the ev...
With a new name comes a new look: No.1 Living now One Living
No.1 Living, ex-England rugby star Jonny Wilkinson’s brand of healthy drinks brewed with raw kombucha, was given a new name and visual identity by London design agency Derek&Eric. Now named One Living, the beverag...
Transform Awards Asia 2024 shortlist announced
Back for an 11th year, and still the only awards programme in the region to celebrate the transformative power of rebranding and brand development, the Transform Awards Asia recognises best practice in corporate, prod...
Transform Awards proud to announce ANZ 2024 shortlist
Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and ev...
‘Maybe It’s Maybelline’: An iconic jingle revamped.
Maybelline New York’s audio asset, which commands a remarkable 84% brand recall, has been boldly modernised by global sonic branding agency Sixième Son. The original ‘Maybe It’s Maybelline’ jingle had remained un...
CFA Institute reimagines brand identity to preserve and display global status
The rebrand, undertaken by design consultancy Elmwood New York, aims to refresh the visual architecture of the CFA Institute, a not-for-profit global organisation, and remind stakeholders that it has a positive impact...
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