News

Here's this week's selection of rebrands from around the world, from organic chocolate to lubricant brands to hyperloop transports. For more from #TransformTuesday, follow @Transformsays...

US paid TV network Smithsonian Channel has undergone a brand refresh, courtesy of design and branding agency Trollbäck+Company. Following recent international growth and a rapidly changing landscape...

Oxsight, the business formed from research and development at Oxford University, which is at the forefront of smart glasses technology, has rebranded with the help of Reggie London. The company’s gl...

Ahead of International Women’s Day, U.S. based paint brand Valspar is rebranding its pink pots to counter “old-fashioned gender stereotypes that no longer have a place in modern day society.” Deemin...

Chocolate, chewing gum and fruity confections manufacturer Mars Wrigley worked with brand agency Straight Forward Design to introduce Skittles’ giant sub-brand across the UK. Skittle Giants, a large...

Global legal practice Simmons & Simmons worked with creative agency SomeOne to create a new visual and verbal operating system based on bird murmurations to symbolises the company’s collaborative approach to tackling complex legal matters....

Historic automobile manufacturer BMW has redesigned its logo for the first time in more than two decades. The new logo will represent the transparent mobility of the future. Although retaining the c...

At the judging sessions for this year’s Transform Awards Middle East and Africa, the judges had to determine who set the benchmark for excellence in rebranding and brand development. The difficult task saw the panel of expert judges examin...

This year’s Transform Awards Europe has set the benchmark for excellence in brand transformation. The 2020 winners demonstrate creative and strategic brilliance in rebranding and brand development....

Identifying the brand creative and strategy professionals with the most potential as young leaders, future leaders and standout talents is a rewarding experience for Transform magazine. But it also indicates a bright future for rebranding...