• Transform magazine
  • January 31, 2023



Bombay Sapphire Special Edition rebrand honours iconic artist Jean-Michel Basquiat

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London-based Knockout, which specialises in drinks and spirits brand design, sought to pay homage to Basquiat by showcasing his piece Untitled (L.A. Painting) on the brand’s new Special Edition bottle. Keeping in line...

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Five minutes with Judy Su

Judysu Blue State

Judy Su is the creative director at Blue State, a progressive campaign consultancy based in Brooklyn, New York. She chats with Transform magazine about her work on the Elizabeth Warren Presidential campaign, working f...

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British agency Robot Food redesigns pet care brand YuMOVE

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Attempting to position the brand towards a new breed of ‘pet parenting’ owners, Leeds-based Robot Food’s global rebrand work involved designing a brand architecture to bring all products under the YuMOVE name. The age...

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Cable network company Starz comprehensively rebranded by Loyalkaspar

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The American television network, which is owned by Lionsgate, sought the help of Loyalkaspar to devise a brand strategy, voice guidelines and design system. The agency’s work also involved the creation of a new logo w...

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Leading Chinese healthcare spirit brand redesigned by JDO


The global brand design agency attempted to utilise precision, reverence and artistry when reimagining Jing Healthcare No. 1’s identity in order to appeal to an ‘elite’ audience of health-conscious consumers. JDO craf...

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SoundOut: Aldi ad music is UK Christmas number one

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SoundOut, a leader in sonic branding testing, has revealed its Christmas advert music league table for 2022, with discount supermarket chain Aldi pipping competitor Lidl to top spot. John Lewis, often praised for the...

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Transform Awards Europe 2023 shortlist revealed


Remaining the continent’s only dedicated celebration of rebranding, repositioning and brand development, Transform magazine is proud to announce the full shortlist for the Transform Awards Europe 2023....

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Principals designs brand for Australia’s new Biodiversity Council

Biodiversity Council

Aiming to be recognised as the peak scientific voice for Australian biodiversity, it tasked the agency with designing a brand which could simultaneously garner credibility as well as demonstrate the vibrancy and varie...

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FutureBrand creates brand identity for Sydney waterfront precinct

Western Sydney Lakes 1

Western Sydney Lakes, the new waterfront leisure, lifestyle, recreation and business destination located on the banks of the Nepean River, appointed FutureBrand to design a brand which could realise its vision of beco...

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New ITV and ITVX sonic brand designed by The Futz Butler


Following the replacement of ITV Hub – the British TV network’s streaming service – by ITVX, The Futz Butler was brought onboard to deliver an unconventional new sonic brand for the UK’s largest commercial broadcaster...

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