• Transform magazine
  • February 22, 2024



ECH Creative Agency designs new identity for high-end Vietnamese perfume brand

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The new perfume brand, named Senskio by ECH, aims to create unique products of Vietnamese historical and cultural origins while using eco-friendly ingredients. This is demonstrated by the use of the rustic and simple...

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Isle of Wight Tomatoes rebrand promises ‘More Sunshine, More Flavour’

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Having operated for over 15 years on the English Channel island, the brand formerly known as The Tomato Stall has undergone a major update in order to elevate its identity. The tomato growers turned to London-based de...

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Alternative Airlines rebranded in bid to become world’s most popular flight bookings website

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The online flights-only booking company, which was founded in 2007, turned to London-based branding agency Lantern to redesign its identity. Hoping to propel the brand to becoming the world’s preferred choice for flig...

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New James Smith Academy venture branded by Percept

Mntr Brand A

Mntr, the latest commercial offshoot of online personal training firm The James Smith Academy, was created by Australian brand design agency Percept. The agency was responsible for the brand positioning and naming, as...

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Percept designs new brand positioning for Arinex

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Coinciding with the event management brand’s 50th anniversary, Sydney-based Percept reimagined its identity design. The updated Arinex brand features a new logo, maintains its signature pink colour palette and aims to...

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Vietnamese pet food brand HiRaw! redesigned by M – N Associates


Following on from extensive growth and becoming the leading pet food manufacturer in Vietnam, HiRaw! recognised its brand identity was too chaotic. It called on M – N Associates to help develop a visionary brand strat...

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Studio 1.1 designs brand for IAG Loyalty venture The Wine Flyer

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The Wine Flyer is an e-commerce platform that aims to create new way for Avios points to be spent and collected on purchases including wine, spirits and beer. Studio 1.1, a specialist agency from DesignStudio Group, w...

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Why electrolyte drink brand Greater Than now targets breastfeeding mothers

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Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company cho...

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Monotype announces acquisition plans for Japanese type foundry Fontworks


In a move designed to satisfy a now global demand for Japanese type design, global type specialist Monotype has announced a deal to acquire Fontworks, a company considered one of the best-known providers of type desig...

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British design agency Thompson Brand Partners becomes ThreeTenSeven

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ThreeTenSeven will focus on operating as a brand transformation company that specifically focuses on health and wellbeing. Already fostering a strong reputation in the health and wellbeing sector, the move follows on...

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