Unmute crafts immersive sonic identity for IMAX Documentary

Sonic branding agency Unmute has created a new sonic identity for IMAX Documentary, designed to amplify the immersive experience of its documentary content. Mixed in Dolby Atmos at the iconic Abbey Road Studios in London, the sonic logo follows a progression from soft, blurred sounds into a crisp, high-definition reality. The new ident is designed to work across IMAX theatres and digital platforms, bringing audiences into the world of each story from the opening moment.